CTRL + CREATE: Build Your Brand System | AI-Powered Content Engines
CTRL + CREATE: Build Your Brand System | AI-Powered Content Engines for Creatives
Session Overview
Led by Shirley Williams-Toney who is an award winning storyteller, AI Technologist & systems architect along with Co-Founder of AI & The Culture. Shirley has spent 15+ years building brands, content systems, and storytelling strategies across media and tech (AT&T, Microsoft, Vice, Condé Nast). She specializes in translating complex AI tools into practical, repeatable workflows that help creatives and founders produce high-quality, on-brand content at scale without losing their voice or perspective.
Many people experiment with AI for content but few know how to turn it into a consistent, on-brand system.
In this session, we’ll focus on building your foundational brand system so AI can actually work for you. You’ll define your brand specs, clarify your voice, and establish content pillars that guide everything you create. From there, we’ll translate that system into prompts and workflows that allow you to generate content quickly and consistently.
This is a hands-on workshop, and participants should come ready to build in real time. By the end, you’ll understand how to move from idea → creation → automation, turning AI into a reliable content engine instead of a one-off tool.
Whether you’re building a personal brand, launching a business, or managing content for a project, this session will help you create structure, clarity, and momentum in your content process.
What We’ll Cover
• How to define your brand specs (voice, tone, positioning)
• Identifying and building clear content pillars
• Turning your brand system into reusable AI prompts
• Creating consistent, on-brand content with a set of prompts
• Building a simple workflow from content creation to automation
• Structuring your content process so it’s repeatable and scalable
What You’ll Walk Away With
• A foundational brand system (voice, tone, and content pillars)
• A set of prompts you can reuse to generate on-brand content
• A clear workflow for moving from idea to published content
• A practical understanding of how to automate parts of your content process
• Greater confidence using AI as a creative and strategic tool
EXPERIENCE LEVEL: BEGINNER
This session is designed for beginners who are new to using AI for structured content creation. No prior experience is required, but participants should come prepared to actively work during the session.
Who This Is For
• Creatives building a personal or professional brand
• Founders creating and managing their own content
• Operators and marketers looking to streamline content production
• Anyone who wants a clearer, more structured approach to using AI for content
📸 Media & Documentation
Event documentation will be recorded and shared after.
About Shirley Williams-Toney
Shirley Williams-Toney is an award-winning storyteller, and AI technologist and systems architect focused on helping people integrate AI into their work in ways that are practical, thoughtful, and human-centered. Through workshops, consulting, and advisory work, she equips creatives and organizations with the systems they need to build, scale, and sustain their ideas.
Learn more at: www.shirleywilliamstoney.com
CTRL + CREATE is a bi-weekly, free virtual workshop series designed to help creatives, founders, and culture-shapers build practical confidence using AI while maintaining their thinking, judgment, and perspective.