đź’ˇ Product Circle â• Chat - Crossing the Chasm: Why Most Breakthrough Products Fail (And How Yours Won't) with Geoffrey Moore
​Welcome to 💡 Product Circle ╠Chat on
đź•” Wednesday 28 January 2026 at 8am (AEST - Sydney)
đź•” Tuesday 27 January 2026 at 1pm (PST - Silicon Valley)
​Topic: Crossing the Chasm in the Age of AI
​Your early adopters love you. Your product works. You've got traction. So why has growth suddenly stalled?
​Welcome to the chasm. The invisible graveyard where 90% of innovative products die, trapped between visionary early customers and the pragmatic mainstream market that holds the real money.
​Here's the brutal truth: Your early adopters are lying to you. Not intentionally, but their enthusiasm doesn't predict what the mainstream will do. And in the AI era, this gap has become even more treacherous.
​GenAI is the most disruptive innovation wave since mobile and cloud. The early adopters get it. But the pragmatist majority, the ones with the real budgets and scale, are still hesitant. They're watching, waiting, wondering: "Is this real? Is it safe? Will it work for us?"
​What does it take to stir these pragmatist buyers into action and get the party started for real?
​Geoffrey Moore literally wrote the book that defines how tech products reach mainstream success. For 30+ years, Crossing the Chasm has been the go-to-market bible for everyone from startup founders to Microsoft and Salesforce executives.
​Now, he's applying that proven framework to the GenAI revolution.
​In this chat, Geoffrey will show you:
​ ✅ Why your first customers actively repel your next ones (and what to do about it)
​ ✅ The "beachhead strategy" - how to dominate one niche before expanding (it's not what you think)
​ ✅ What pragmatists really want - hint: it's not better features
​ ✅ How AI changes the chasm game - new opportunities and new traps
​ ✅ The "whole product" mistake that kills promising startups
​✅ The playbook that's worked across every major tech wave—and how to apply it now
​If you're pre-PMF or struggling to scale beyond early success, this is the conversation you need to hear.
​
​About Geoffrey A. Moore
​Geoffrey A. Moore is the author of Crossing the Chasm—over 1 million copies sold, translated into more than a dozen languages, and still the definitive playbook for taking disruptive products mainstream 30+ years after publication.
​He's the strategic advisor who's helped build some of the biggest names in tech: Salesforce, Microsoft, Cisco, Adobe, Google. He's guided companies through every major technology wave—and now he's focused on GenAI.
​📚 7 best-selling books including Crossing the Chasm, Zone to Win, Inside the Tornado
🎤 Delivered 20-40 keynotes annually for 35+ years
🏆 Marc Benioff calls him "one of the world's most influential business strategists"
Zoom Link: See invite
​✨Attend and WIN ✨
​You know we always have something special to giveaway at every chat. This one is no different!
​🏆2 lucky attendees will WIN signed copies:
​1 winner: Crossing the Chasm - The go-to-market playbook for disruptive products
​1 winner: Zone to Win - The organizational playbook for competing in disruption
​(Win the playbook you need most)
✨Virtual Networking ✨
​The first hour of the Chat will be recorded. Afterward, stay on for live networking with product and tech peers from around the world—no recording, just meaningful connections.
Mark your calendar, bring your questions for Geoffrey!
✨Refer a Friend✨
​Think this is valuable, refer a friend via Luma and earn a discount code to be used at the next Chat. 10% OFF for every referral (got 10 friends? Get a free pass)
✨Huge Speakers Booked✨
​We have great global product speakers booked every second week!!
​If you missed our past speakers, catch up on the recordings with Christian Idiodi, Rich Mironov, Jason Knight, April Dunford, Bob Moesta and many other Leaders!
​All Product Circle Chat recording will be posted at https://theproductvenn.substack.com/
​thanks,
​Irene
​
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​
Irene Liakos
​Product
[email protected]
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