【AI-Powered Growth 人工智慧驅動 升級營銷與管治新時代】

​在生成式 AI 快速普及的年代，AI 已經唔再只係 IT 部門嘅事，而係 HR 同 L&D 必須掌握嘅 核心能力。 今次 Zoom Webinar 會聚焦點樣喺企業內，同步做好「AI 管治」同「AI Marketing」，令員工敢用、用得其所，又用得合規安全。

​​AI is no longer just a tech topic – it is now a must-have capability for HR and L&D to drive safe, effective and compliant adoption across the organisation. This Zoom webinar will focus on how to combine “AI Governance” and “AI Marketing” in practice, so employees can use AI confidently, productively and responsibly.

​活動重點
AI 管治基礎：HR 及 L&D 喺制定 AI 使用政策、內部守則同培訓 Roadmap 上嘅關鍵角色，確保合規、數據私隱同風險管理到位。

​​企業實務風險：點樣預防深偽內容、資料外洩、偏見同錯誤輸出，並將監管要求（如香港相關 AI 指引）轉化為內部流程同員工培訓。

​​AI Marketing 實戰：用生成式 AI 做內容策劃、僱主品牌同內部溝通，助 HR & L&D 提升招聘宣傳、培訓參與度同員工體驗。

​內部 Enablement：如何設計 AI 培訓模組、使用守則及 Best Practices，建立「安全試用」環境，推動部門夥伴主動採用 AI。

​Key focus areas
AI governance essentials: The pivotal role of HR and L&D in defining AI usage policies, internal guidelines and training roadmaps, ensuring compliance, privacy and risk management.

​​Practical risk scenarios: How to handle deepfakes, data leakage, bias and inaccurate outputs, and translate Hong Kong’s latest AI-related guidelines into internal processes and training.

​AI marketing in action: Using generative AI for content planning, social media, employer branding and internal communications, helping HR & L&D boost recruitment campaigns, learning engagement and employee experience.

​​Enabling employees: How to design AI learning modules, usage rules and best practices, and create a “safe-to-try” environment that encourages adoption across teams.

​⸻
🗓 日期與時間：3 月 3 日（星期二）下午 3:30 – 5:00
💻 形式：Zoom
🎤 講者：
Kenny Tang | Ztoa Group - Director
Bruce Cheung | Privili Online- Co-founder/CEO
Teddy Liu | MentorsHub - Director

🗓 Date & Time: 3 March (Tuesday), 3:30 – 5:00 PM
💻 Format: Zoom
🎤 Speakers:
Kenny Tang | Ztoa Group - Director
Bruce Cheung | Privili Online- Co-founder/CEO
Teddy Liu | MentorsHub - Director

Ztoa Group https://ai.ztoagroup.com
​Privili Online https://corp.privili.online
MentorsHub

​如果你負責人才發展、內部培訓、文化及變革管理，又想知道點樣喺企業內既「管好」AI，又「用好」AI 推動 Marketing 同僱主品牌，呢個 1.5 小時嘅分享將會好適合你參加。

​​If you are responsible for people development, learning, culture or change, and want to both “govern AI well” and “use AI well” to power marketing and employer branding, this 90-minute session is designed for you

AI 時代，只有「懂轉型」的企業，才能「領先」。立即報名，解鎖你的 AI 領先密碼！