Up Talk: How Botivo Uses Collaborations to Create a Vibe at Events

​Thursday 2nd April: 12pm-1pm

​This session is for Up Club Members only!

​ABOUT THE EVENT

​Whether it’s designing a limited-edition aperitivo with Yotam Ottolenghi that landed in Rovi and Nopi, or hosting drinks experiences in partnership with local bars and chefs, Botivo have shown continously used collaborations and events to show up on the years.

​At this talk, Kate Emlyn Jones, Head of Marketing at Botivo, will share how the team chooses and activates partnerships that bring a vibe. Kate will talk through how Botivo approaches partnerships, why local communities play such an important role, and how focusing on the right spaces has helped the brand create meaningful presence without overextending.

​What She’ll Cover:

• ​How to leverage existing partnerships
  Turning brand relationships into collaborations rather than one-off activations.

• ​The power of local community
  Why showing up locally has helped Botivo build trust and momentum at events.

• ​Being a big fish in a small pond
  How choosing the right moments and audiences has delivered more impact than chasing scale.

​ABOUT THE SPEAKER

​Kate is the Head of Marketing for Botivo, the British non-alcoholic aperitivo shaking up how we drink. Prior to joining Botivo 2.5 years ago, she worked for various brand agencies, looking after design, packaging and strategic partnerships for clients such as O2 and Diageo. She then retrained as a chef and worked at 1 Michelin star restaurant  before coming to Botivo - combining her marketing and hospitality knowledge.