Change Happens Locally - Sustainability in Action in the Ad Industry
Advertising doesn’t just reflect culture — it shapes it. As expectations around sustainability rise, the industry is rethinking how that influence can drive real-world change.
Change Happens Locally – Sustainability in Action in the Ad Industry takes you inside the system.
Join Ad Net Zero, dentsu and SeaCleaners for a practical session exploring how sustainability is being embedded into the day-to-day decisions behind advertising — from media investment and production to creative strategy.
At the centre of the discussion is SeaCleaners, tackling the growing crisis of ocean plastic pollution. Together with Dentsu Creative, they’ll unpack how creativity can help turn a complex environmental problem into something people feel connected to — and inspired to act on.
Through short talks and open discussion, you’ll gain practical insights into how brands, agencies and NGOs can work together to drive meaningful impact.
Open to industry practitioners and the wider community, this session offers insight, transparency and connection with others shaping the future of advertising.
A networking session will follow for in-person attendees.
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