5 Decisions to Make Before Your Marketing Will Generate Leads

​Most founders start marketing before they're ready to market. Not because they're impatient — because nobody told them there are decisions that need to be made first.

​In this session, Pamela Wilson identifies the five foundational choices that determine whether your marketing generates leads or just generates activity. Skip them and you'll keep wondering why nothing's working. Make them and everything downstream gets easier.

​Pamela is a marketing advisor, author, and creator of the GAIN System, a framework built on decades of helping businesses close the gap between where their marketing is and where it needs to be. In this session she brings that diagnostic lens directly into the room.

​The format is deliberately hands-on. Pamela teaches for 15 minutes, then spends 30 minutes live workshopping with real founders. Every problem that surfaces will be one that most people in the room recognize from their own company.

​→ What you'll take away: the five decisions clearly mapped out, an honest assessment of where you stand on each one, and a clear next step for any you haven't made yet.