The E-commerce Unconference by Firmhouse

​We’d love to invite you to a special event on Tuesday, October 14th, 2025: the first edition of our E-commerce Unconference, hosted by Firmhouse in collaboration with Eyk, DearDigital, and Mollie.

​This event brings together e-commerce merchants, experts in digital commerce, and developers for an afternoon of shared learning, making new connections, and helping each other grow. This afternoon is about exchanging ideas, gaining inspiration, solving your problems, and learning more about recurring commerce!

​Wait what? An unconference… What’s that?

​Unlike a traditional event, an unconference has no predefined speakers or agenda. We bring together a curated group of people from the e-commerce community, with different experiences and expertise, with one goal: helping each other.

​After lunch, we built the schedule together with all participants. Anyone can pitch a challenge they have and want help with. Or pitch a show-and-tell, sharing learnings from building their e-commerce brand.

​Some inspiration:

• ​Show & tell: “How we lowered our CAC by 25% in two weeks.”

• ​Expert advice: “Managing and forecasting stock for inventory.”

• ​Show & tell: “How we leverage AI models to create 100 ad creatives per week.”

​Any topic or challenge within the field of e-commerce is welcome. We expect a lot of energy on the basics and a lot of impact from AI.

​Practical info

​Date: Tuesday, October 14th, 2025
Time: 12:00 – 20:00
Location: CIC Rotterdam, Stationsplein 45, 3013 AK Rotterdam, 4th floor

​

​Schedule:

​12:00 – 13:00: Lunch
13:00 – 13:30: Opening, session pitching, and schedule creation
13:30 – 17:00: Unconference sessions
17:00 – 17:30: Plenary wrap-up, share learnings and insights
17:30 – 20:00: Drinks & bites

​Will you join us?
Let us know by replying to this email. We’d love to have you there!