Altera Workshop: Directing the AI-Assisted Campaign
Elspeth Coleman has spent 10 years shooting commercial and editorial work for real clients. In this masterclass, she's walking through an actual client brief live, concept to final image, showing exactly how she directs AI-assisted work to a commercial standard. She'll also get into how she's landing these jobs in the first place, what clients are actually looking for, and how she positions AI-assisted work as a real service rather than an experiment.
Who it's for
Photographers, art directors, and creatives who want to bring commercial-grade discipline into AI image making, and understand how to turn that skill into paid client work.
What you'll leave with
A real client brief broken down from concept to final image, start to finish
How to direct a generative image the way you'd direct a client shoot
What clients are actually looking for, and how to position AI-assisted work as a real commercial service
What separates client-ready work from generic AI output