Squad Goals: Collective Sessions
ABOUT THE EVENT
An exclusive celebration of athlete ownership, co-creation, and collaboration.
Squad Goals is the global venture studio where athletes and innovators co-create ventures rooted in purpose, data and lived experience.
Ownership is not about everyone becoming an entrepreneur. It’s about something deeper: reclaiming agency, creating choice, and unlocking freedom.
Collective Sessions is where this begins.
A celebration of athletes as creators, innovators, and catalysts for change. In a safe and supportive community we will showcase ideas, share lived experiences, and co-create pathways to ownership.
This is more than an event. It’s a movement — a collective celebration of purpose, creativity, and future impact.
SQUAD GOALS | OUR MISSION
We believe ownership fuels the future.
At Squad Goals, we flip the script:
Athletes own their story, ventures & future
Start-ups gain validation from the ecosystem
Co-creation ensures purpose & hyper-relevance
Investment, IP, and networks scale impact
The first global athlete venture studio, where
purpose and creativity build real ownership.
THE AGENDA
Manchester | Wednesday 8th October | 6:00–9:00 pm
6:00 pm — Arrival & Canapés
Guests arrive for a welcome drink and canapés. Space to connect, meet fellow athletes, creators, and allies.
6:30 pm — Squad Goals Introduction
Aimeé Howells introduces Squad Goals and the vision behind Collective Sessions.
● Ownership as the future of sport
● The Play It Forward model
● Why Manchester is the starting line for this global movement
6:45 pm — OPON
Speaker: Ifem “Iffy” Onuora, Ambassador of OPON & Premier League Head of Race Equality and Inclusion
Theme: Safer communities & athlete wellbeing online
From player to purpose-driven founder — Iffy shares how OPON is tackling online toxicity and creating safer, more authentic digital spaces for athletes and fans.
7:00 pm — ATHLEET
Speaker: Aled Jenkins, Founder of ATHLEET; former Wales Sevens & Ospreys player
Theme: Mental wellbeing & performance journaling
Aled introduces ATHLEET — a reflective journaling platform transforming how athletes and coaches connect, communicate, and enhance mental performance.
7:15 pm — OPON x ATHLEET Q&A
Speakers: Ifem Onuora & Aled Jenkins
A joint discussion on how technology, storytelling, and lived experience can support athlete wellbeing, identity, and long-term performance.
7:25 pm — Play It Forward
Speakers: Jamie Proctor & Liv Sheron
Theme: Financial ownership beyond sport
A fireside chat exploring how financial literacy and purpose-led planning empower athletes to take control of their future. From wealth creation to long-term freedom, Jamie and Liv unpack what “ownership” really means in practice.
7:40 pm — PRORIZON
Speakers: Joly & Claire, Co-Founders of Prorizon, in conversation with Aimeé Howells
Theme: Reimagining athlete performance through mind–body data
Exploring how digital twin technology, sports science, and psychology come together to prevent injury, track stress, and unlock resilience.
7:55 pm — Inspiring the Next Generation
Speakers: Shanaze Reade (BMX World Champion) & Jamell Anderson (Team GB Basketball), in conversation with Aimeé Howells
Theme: Legacy, storytelling, and youth inspiration
A powerful fireside chat exploring resilience, identity, and the importance of athlete representation in inspiring the next generation. Featuring Jamell’s “My Daddy Is…” children’s book series and Shanaze’s reflections on using sport as a platform for change.
8:10 pm — Close & Reflections
Closing thoughts from Aimeé — celebrating purpose, creativity, and ownership as the fuel for future impact.
8:15–9:00 pm — Networking & Drinks
Celebrate the first Collective Sessions with music, drinks, and conversation. Connect with athletes, founders, and allies — and explore how you can Play It Forward.
Do I have to pay for a ticket?
This is a free and exclusive event.
How do I obtain a ticket?
Please fill out the form on the event page to register your interest in attending Squad Goals Collective Sessions. Registering your interest does not guarantee you a ticket. Our team will approve your registration before you can join the event. Once approved you will receive an email from us which contains a QR code that we will scan on the day.
FAQ's
What happens if I change my mind about attending?
We understand that plans may change, please kindly notify us at least 48-hours before the Collective Sessions directly to [email protected] , if you can no longer attend the event so we can offer your ticket to someone else. If you do not notify and do not attend the Event, you will be not be invited to any of our free events again.
Will there be food and beverages provided?
Yes, nibbles, soft drinks and alcoholic drinks will be served after the Sessions at 8pm. Please contact the team if you have any dietary requirements.
Does the Venue have step-free access?
Yes, if you have require special assistance please contact direct at [email protected]
Is there a dress code for the event?
Come as you are.
Who can I contact for further assistance or information?
Please reach out direct to [email protected]