Agentic Commerce | Founders Social & Demo Day
Co-hosted by amber.ac, Google Cloud and Prompt In Progress
Agentic commerce — AI agents that discover, evaluate, and complete purchases on a user's behalf — is emerging as one of the fastest-growing frontiers in AI. This is reshaping how brands get discovered, how payments and identity are verified for non-human buyers, and how merchants design their infrastructure for an audience that increasingly includes both humans and agents. As this new commerce layer takes shape, we're bringing together builders and investors to explore where the opportunities — and open problems — lie.
Highlights
Cutting-edge insights from Google specialists and industry use case sharing
Connect with an active AI builder community
Showcase your project in front of investors and peer founders
Chances to win cash prizes and credits in BUIDL QUESTS 2026
Agentic-Commerce-themed refreshement is provided!
Who Should Attend
Founders building agent marketplaces, agent commerce protocols, payment rails, merchant/product-data enablement for AI discovery (GEO) or identity/trust infrastructure for AI agents
E-commerce, retail, and brand platforms building agentic shopping experiences
AI product and startup teams expanding into overseas markets
Investors focused on agentic commerce, AI infrastructure, fintech, and payments
Agenda
1:30 - 2:00 PM Guest Check-in
2:00 – 2:20 PM: Introduction of BUIDL QUESTS 2026
2:20 - 2:50 PM: Keynote - From Demo to Trusted Agent Commerce on Google Cloud (Parker Liu, Customer Engineer of Google Cloud)
2:50 – 3:20 PM: Use Case Sharing from Consumer Goods Industry - What AI Employees Actually Do in Real Enterprises Today (Cindy Chen, COO of FancyTech)
3:20 – 3:30 PM: Coffee Break
3:30 – 4:00 PM: Panel Discussion - From Search to Checkout: Who Owns the Agentic Shopping Journey?
Darren Fong — Director of Sales, SME & Growth, Airwallex
Jonathan Tang — Operation & Business Manager, Alibaba.com
Kelvin Lo — Head of Commercial, LianLian
(Moderated by Timothy Chau, Prompt in Progress & AI Tinkerers Hong Kong)
4:00 – 5:00 PM: Project Demos
5:00 – 6:00 PM: Networking
Founder Demo Sessions — Open for Applications
We're opening a limited number of Founder Demo pitch slots for early-stage projects in agent marketplaces, GEO (generative engine optimization / AI discovery), agent payments & identity, commerce protocols & standards, checkout execution, merchant enablement and other related fields.
Each selected project gets 10 minutes on stage to cover: project introduction, product demo, and go-to-market plan
Projects at any stage — early concept, working prototype, or already live in market — are welcome to apply. Stage time is limited, so all pitch applications go through review; submitting an application does not guarantee a slot — please refer to your final confirmation email.
How to Apply for a Pitch Slot
Submit your project at OpenArena.to
Select BUIDL_QUESTS 2026
Select SUBMIT NEW PROJECT
Log in and Complete your project profile
Under "Offline Events" select "Hong Kong"
Teams that pass review will receive pitch confirmation and on-site scheduling details
About Us
Google Cloud
Google Cloud offers a powerful, optimized AI stack—including AI infrastructure, leading models like Gemini, data management capabilities, multicloud security solutions, developer tools and platform, as well as agents and applications—that enables organizations to transform their business for the Agentic Era. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.
amber.ac
amber.ac is a frontier AI accelerator launched by Amber Group to discover and accelerate the next generation of Agentic Services, AI-native companies, and AI × Crypto infrastructure.
Website: amber.ac
X: @amber_ac_
BUIDL_QUESTS 2026
Initiated by amber.ac, BUIDL_QUESTS 2026 is a global AI and AI Crypto founder challenge designed to discover and accelerate the next generation of AI founders, agent builders, Crypto infrastructure teams, and super individuals.
The 2026 theme is Autonomous Agents & Sovereignty. It explores both the capability frontier of autonomous agents and the infrastructure needed for identity, data ownership, payments, value creation, responsibility, and governance.
BUIDL_QUESTS helps founders launch products, build in public, receive structured feedback, and connect with capital, tools, compute, mentors, markets, and global ecosystem resources. All project submissions, leaderboards, and community signals run through OpenArena.to.
Details: BUIDL_QUESTS 2026
Submit a Project: OpenArena Submission
Telegram: t.me/OpenArena_to
OpenArena.to
OpenArena.to is an open competitive benchmark, project discovery, and community tracking platform for distributed autonomous agents.
AI-native founders and agent builders can submit projects, build in public, showcase product and technical progress, and establish credibility through leaderboards, structured reviews, city activations, and community signals.
Website: openarena.to/en
About OpenArena: English Introduction
Telegram: t.me/OpenArena_to
X： @OpenArena_To
Prompt in Progress
Prompt in Progress is an AI ecosystem builder uniting builders, creators, and innovators across Hong Kong and the Greater Bay Area. Born from the team behind AI Tinkerers Hong Kong, we evolved from a technical meetup into a broader ecosystem that bridges AI knowledge across all audiences.
Our name reflects our philosophy: every interaction with AI is a prompt, and we are perpetually in progress - embracing the journey of learning, building, and growing together.
Website: https://promptinprogress.com/