Ship.Club Founder Series: The Art of Negotiation
The Art of Negotiation for Founders
Close more customers. Hire smarter. Raise with confidence.
Every founder negotiates every day. With customers who need one more reason to sign. With candidates weighing three other offers. With investors who want different terms.
Most of us learned how to do it by losing a few times first.
For this session, we're pulling from actual negotiation science and translating it into frameworks you can use the same week, whether you're in a sales call, an offer conversation, or a fundraising meeting.
It's interactive, scenario-based, and built around the real situations early-stage founders are navigating right now.
Come with a real negotiation you're sitting in.
We'll work through it.
Led by Asad Ali, CEO of Booqd Sales.
Asad Ali is a revenue leader, fractional CRO, sales strategist, and executive coach who has helped organizations across software, professional services, and financial services build scalable pipeline, improve sales execution, and close complex deals. He has been part of multiple founding teams and has led organizations through two successful exits in both hardware and value-selling software environments.
In addition to advising and operating within high-growth companies, Asad teaches negotiations in management at George Mason University, where he focuses on the psychology, structure, and execution behind high-stakes negotiation and influence. He is also the founder of Booqd, a call-first, operator-led pipeline generation company built around disciplined outbound execution and revenue operations.
Venue Sponsor: Vannadium
Vannadium is the infrastructure for trusted data across content, healthcare, and AI
Event Agenda
6:30 pm - The Science and Art of Negotiation + Q&A
7:30 pm - Networking and Happy Hour (Light Snacks & Drinks are included)
Doors close at 9:00 pm
Spots are limited. Come ready to talk through something real.