Brdge | SearchX – The New Search Playbook: E-commerce Edition
Your customers aren't searching Google Shopping anymore.
They're asking ChatGPT what to buy, asking Perplexity to compare your products against three competitors, and asking Gemini to recommend the best option in your category, all before they've visited a single product page. By the time someone lands on your site, the decision is already close to made. And if your brand doesn't appear in those AI answers, you're not losing a sale. You were never in the consideration set.
The way consumers discover and evaluate products has fundamentally shifted. If your strategy still revolves around Google rankings, paid search and influencer seeding, you're not falling behind. You're already invisible to the next generation of shoppers.
And the economics are shifting too. AI is compressing the research and comparison process that used to drive traffic and justify acquisition spend answering the "what's best for me" questions that used to land on your blog, your PDPs and your paid ads. Brands that win the next decade won't just be visible in AI search. They'll have rebuilt how they show up, tell their story and convert around it.
Brdge is hosting a compact, no-fluff workshop on the biggest shift in e-commerce customer acquisition in a decade.
Led by Saachin Bhatt, Co-Founder & Chief Innovation Officer at Brdge, this session will unpack what's actually happening beneath the surface:
How AI-powered search is reshaping product discovery, and what it takes to be the brand AI recommends
Why your absence from AI answers is a live revenue risk, right now
Why SEO, Google Shopping and paid social alone won't cut it anymore
What GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) look like in practice for an e-commerce brand
How AI is changing consumer intent signals and what that means for how you position and merchandise
And the bigger question most e-commerce teams aren't asking yet: when AI becomes the first touchpoint in a customer's buying journey, what does acquisition actually look like?
Expect real examples from e-commerce brands already adapting, practical frameworks you can take back to your team on Monday, and honest conversation about where this is heading and what your brand can do about it now.
📍 South Place Hotel · 3 South Place, London EC2M 2AF
RSVP required. A small room of e-commerce founders, heads of growth and marketing leaders only. Drinks & debrief to follow.
Spots are limited.