The Beekly: Mike Hower, Author of Sustainability Storytelling

​What does it take to tell a sustainability story that's credible, compelling, and actually moves people to act?

​As regulatory pressure mounts, greenwashing scrutiny intensifies, and corporate sustainability teams find themselves navigating legal, communications, and government affairs all at once — the stakes for getting the story right have never been higher.

​Mike Hower spent years on the front lines of sustainability communications before distilling what he learned into his debut book, Sustainability Storytelling: Communicate Trust, Brand Value and Better Business. In this conversation, Mike breaks down the frameworks, pitfalls, and principles that separate sustainability stories that build trust from those that backfire.

​We'll cover:

• ​Why most sustainability communication fails — and what credible storytelling actually requires

• ​How to align sustainability, legal, and communications teams around a coherent narrative

• ​The compliance-authenticity tension: avoiding greenwashing without going silent

• ​How leading companies like Mars, PepsiCo, and Salesforce are getting it right

• ​What the current political climate means for sustainability messaging strategy

​Whether you're a sustainability practitioner, communications lead, or executive trying to figure out what your company should (and shouldn't) be saying right now, this is a conversation worth having.