Purpose Disruptors Beyond The Chaos: Ahead of the Curve – Global Report Launch Webinar
Beyond the Chaos, Ahead of the Curve: How Advertising Can Lead Through the Climate Transition
Report Launch Webinar — Wenesday 19 November, 12:30–13:30 GMT
Political upheaval, accelerating AI, and escalating climate impacts are reshaping the foundations of business, yet the responses have been anything but equal.
While advertising agencies have restructured almost overnight to harness AI, the same urgency has not been applied to the climate transition, despite the greater systemic risk it poses to business, brands, and society.
Purpose Disruptors have been working with an ecosystem of partners across the advertising industry — bringing together over 30 practitioners from brands, media agencies, creative agencies and beyond, to explore how the sector can recognise, measure, and mitigate climate risk.
This one-hour session marks the launch of Purpose Disruptors’ new report, Beyond the Chaos: Ahead of the Curve, developed in collaboration with leading industry practitioners — featuring case studies from Amplify and Elvis, and contributions from Client Earth, Oxford Net Zero, The University of Portsmouth and Creatives for Climate.
Join us to explore:
The state of play in advertising, media and marketing — a big-picture view from Jonathan Wise (Purpose Disruptors) on why measuring what matters — Advertised Emissions — is critical for avoiding long-term business risk.
What’s next for climate leadership — insights from Alexis McGivern (Oxford Net Zero) on how professional services can accelerate transition through the Serviced Emissions Framework, and how a united force of businesses is embracing climate leadership.
The risk of not acting now — why climate risk must be treated with the same urgency and foresight as AI.
Learnings from the field — with Jennie Mossman (Amplify) sharing her case study from the global experience agency, and lessons from integrating climate transition into creative and commercial strategy.
Whether you’re a CEO, CFO, sustainability lead, strategist or agency decision-maker, this session will help you navigate risk, unlock opportunity, and lead with clarity through disruption.
This webinar shares key insights from our collaboration with a wide spectrum of agencies, showing how and why any organisation within the advertising sector can reorient their businesses to embrace climate transition and avoid seismic future shocks.
We hope you can join us.