What if growing a business was as simple as assembling IKEA furniture?
Short Description: Just like the iconic IKEA concept, The Scaling School believes that with the right, smart and affordable tools, you can build the business of your dreams yourself. Join us for an experience designed for international founders ready to expand across borders.
This price includes a workshop (12:30–17:00) and a networking & pitch evening (17:00–20:00) so TWO events for the price of one.
Investors, sponsors and business agents: you can join networking only.
Full Event Description:
90 % of European startups struggle to expand beyond their home markets. Positioned as the gateway to the D-A-CH and CEE regions, Vienna is the perfect place to change that statistic.
Hosted by The Scaling School in collaboration with IKEA Business Network, this event series offers the "instruction manual" you need to build a business designed to last. Whether you are looking to sharpen your strategy or connect with investors, we have a session for you.
Time: 12:30 – 17:00
Format: Interactive Workshop (Limited Capacity: 40 seats)
Location: Vienna (during ViennaUP), details sent separately
Requirement: Please bring your laptop for the interactive exercises.
Stop guessing and start building. In this hands-on session, we open our "Scaleup-in-a-Box" toolkit to help you move from scattered ideas to a concrete expansion plan. Led by Maria Horelli-Rosenlew (35+ years of executive experience), you will work directly on your own business case using three core modules:
1. Customer Segmentation: Move from unclear offerings to must-have products with target group clarity using our Traffic Light approach.
2. Team Functions: Stop the "human power drill" approach and start building a self-organizing team. We will help you identify your team's bottlenecks and clarify your team gaps and recruitment needs.
3. Scaling Roadmap: We will help you move from scattered strategies to a clear, one-page roadmap. You will walk away with a concrete plan for immediate implementation.
This is a unique opportunity to connect with international peers and build a systematic path for your business expansion. Seats are limited to ensure high-quality peer learning and expert interaction. Don't miss your chance to turn your vision into a functional, market-ready reality!
✨ Your workshop ticket includes the Pitch & Networking Evening at IKEA Westbahnhof, 17:00 – 20:00.
Join 100 founders, investors, mentors and ecosystem leaders for a free networking evening at IKEA Westbahnhof.
Wrap up the day with high-impact networking at the stunning IKEA Westbahnhof. Connect with international founders, investors and funding agencies over a Swedish buffet and drinks. The evening features three selected startups taking the floor to pitch their visions.
Early Bird discount is available until April 1st so secure your spot now!
Only interested in the networking evening? Join here!