

SDN Finland & CORE design agency: Insights and Portfolios in the Age of AI
The way we design, research, and present our work is changing fast.
Join us for an evening where we unpack one of the most pressing questions in design today: when do you actually need human-driven customer insight, and when can AI take the lead? You’ll gain practical perspectives from experienced professionals who are actively navigating this shift.
Beyond the talks, this event is designed to help designers to showcase their talent:
– Get actionable tips to sharpen your CV and portfolio for the AI era
– Receive 1:1 feedback from experienced coaches
– Connect with other designers and industry peers over wine
Whether you're refining your career direction, updating your portfolio, or simply trying to stay ahead in a rapidly evolving field, this is a space to learn, challenge your thinking, and build meaningful connections.
Hosted by CORE design agency in collaboration with SDN Finland, this is more than a talk - it’s a hands-on opportunity to rethink how you position yourself as a designer today.
Spots are limited.
Place: Sevendos / Finitec office
Kaisaniemenkatu 1 BA, 4th floor, Helsinki
Agenda:
17.00-17.15 Networking & wine (only snacks, no food served)
17.15-17.30 Welcome by CORE design agency
17.30-18/18.30 Talk: When do you need customer research, and when can AI do the work?
Speakers:
Vernariikka Vasala, Insight & Strategy Professional
Viivi Lehtonen, Service Designer18/18.30-19.30 Tips: Level up your CV & Portfolio for the Age of AI + CV & Portfolio sparring with coaches (drop in to 1to1 sessions)
20.00 Closing the event.
About the host company and the speakers:
CORE design agency connects companies with top design talents - at the right time, in the right context. We’re building a community of independent designers and a new way of connecting design expertise with meaningful work.
Viivi Lehtonen is a Co-founder of CORE design agency and a design consultant specializing in service design. She brings over 20 years of experience across media, marketing, and design, helping organizations create meaningful and effective customer experiences.
Vernariikka Vasala is an insight and strategy professional who helps companies grow by improving their understanding of customers. She has over 20 years of experience in insight and strategy roles in research and media agencies, and today she works as an entrepreneur.