​Redesigning a FinTech SaaS Platform from Scratch

​Join us for a cozy brunch at w3.hub, where we’ll mix good food, great people, and fresh perspectives on design.

​After the session, feel free to stay and co-work at w3.hub for the rest of the day.

​This time, Ricardo — Senior Product Designer at NYALA — will share the behind-the-scenes story of redesigning a FinTech SaaS platform from the ground up.

​You don’t need to be a designer to enjoy this talk: think of it as a peek under the hood of how products get made, the challenges faced along the way, and the impact design decisions can have on a company’s success.

​Ricardo will walk us through:

​• What it means to redesign a complex SaaS platform from scratch

​• How to balance user needs, business goals, and technical constraints

​• The step-by-step design process — from research and strategy to prototypes and final delivery

​• The real impact the redesign had on NYALA’s business and customers

​The talk will run about 20–30 minutes, followed by an open discussion where you can ask questions, share your own experiences, or just learn from others.

​About Ricardo With over 6 years of experience in Product Design, he’s a Designer who loves making complicated things feel simple. At NYALA, he works on shaping digital products for financial services, always looking for ways to connect what users need with what the business wants to achieve.

​About NYALA NYALA is a Berlin-based FinTech company building cutting-edge solutions for digital securities. They provide the infrastructure that enables banks, asset managers, and enterprises to issue and manage digital assets securely and at scale. Behind the scenes, NYALA combines deep financial expertise with technology and design to bring clarity and trust to a fast-changing industry.

​Whether you’re deep in Web3 or just getting started, you’re welcome to join.