Brand Consistency and Quality at AI Scale
When the cost to create content is zero, brand is the only differentiator. This session will answer the question "How should you think about brand systems and governance in the age of AI?"
AI tools are giving every team infinite content at light speed. Your competitors included. When output is limitless, a distinct brand and point of view become the only things that set you apart.
And the stakes are higher than your own channels. LLMs like ChatGPT are how people discover brands now, and they're reading everything you've ever published. If your content is outdated or off-brand, that's the first impression AI gives your audience.
Most brand guidelines weren't built for this. They were made for humans, and not always adopted even then. Now LLMs are writing content, MCPs are wiring AI into your CMS and design tools, and quality is harder to control at speed.
In this session, you will learn:
Why brand differentiation, consistency, and quality matter more than ever
How to codify voice, tone, and brand as infrastructure that AI agents and teammates actually use
How to manage rebrands, repositioning, and sub-brands
What the future of creative roles could look like
Plus: hands-on demos of real AI-readable brand kits and takeaways you can put into practice.
Our panelists:
Jess Ellis, Senior Director, Brand and Content Marketing at Attentive
Kira Klaas VP, Corporate Marketing and Brand at Later
Jess Rosenberg, Head of Brand at AirOps
Jordan Miller, Customer Marketing Lead at AirOps (moderator)
Event details:
Date: Thursday, April 9, 2026
Time: 1:00 p.m. EST
Location: Live on Zoom (recording available)