

Unfair Advantage: Building Founder-Led Brands for Scale and Exit
Founder-led branding has become a real growth lever
for founders who want to build trust, credibility,
and long-term momentum with investors, partners, customers and potential acquirers.
Yet many founders struggle with:
• How to show up publicly without over-marketing
• How to communicate their value clearly
• How to turn visibility into real opportunities
This practical program brings together experienced founders and investors who have used founder-led branding as a practical tool for growth, sharing real experiences, decisions, and lessons from the field.
We’ll cover:
Building trust for scale and exit
Standing out in the AI era
Growing your brand as a foreigner in the U.S
Creating an investor-ready brand!
Product vs. branding: what really drives growth today?
Panelists
Chris Yeh - Founding Partner, Blitzscaling Ventures, Co-author of Blitzscaling
Alon Matas - Founder of Strawberry.me , 5x Founder.
Romi Gubes - CEO & Co-Founder, Sensi.ai
Adi Weitzhandler - Investor & Co-Founder, Valoo
Shiri Shenhav - Partner, Morrison & Foerster LLP
Lirone Glikman - Global Expert on personal branding, Author of "The Super Connector’s Playbook"
Program overview:
5:00-5:45 - Reception & Networking
5:45-6:30 - Founder Led Branding in Practice (panel discussion)
6:30-7:00 - Fireside chat
7:00- 7:45 - After program happy hour
Join us!
*Seats are limited