Get Found by AI: A Practical Guide to Generative Engine Optimization

​As search engines evolve into AI-driven answer engines, traditional SEO is no longer enough. Join us for an exciting workshop with the marketing wizard Emily Singer. In this workshop, Emily will introduce you to Generative Engine Optimization (GEO) — a new approach to increasing visibility in AI-generated results.

​You'll learn:

• ​How what Generative Engine Optimization (GEO) is and how it differs from SEO

• ​Gain an understanding of what goes into GEO (and what doesn’t!) and how to optimize for answer engines

• ​Discover how to implement AI-optimized marketing programs from day one

​About the Speaker:

​Emily Singer (she/her) is an independent marketing consultant guided by curiosity and storytelling. She specializes in working with early-stage companies and excels at building scrappy, differentiated, and scalable marketing programs. A true generalist, Emily was an early hire at Daily Harvest and Alma, where she built and managed brand, product, lifecycle, and email marketing programs. Since 2019, Emily has maintained a newsletter, Chips + Dips, that explores marketing trends and consumer culture. She lives in Gowanus, Brooklyn, with her dog, Eggo.

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​This workshop is part of the 2026 Queens Tech + Innovation Challenge online workshop series. Participants will have a chance to win up to a $20K grant for their startup businesses. Applications are due March 2, 2026. Learn more at http://queensstartup.org/