

SEO → AEO: Winning In The Age Of AI Search
Search is being redefined.
With platforms like Google Search, ChatGPT, and Perplexity AI increasingly delivering answers instead of links, the way users discover products, content, and brands is fundamentally shifting.
This roundtable explores the transition from SEO (Search Engine Optimization) to AEO (Answer Engine Optimization), where the goal is not just ranking, but becoming the source AI trusts and cites.
We’ll discuss:
How AI-generated answers are reshaping organic growth
Why traditional SEO playbooks are losing edge
What makes content “AI-visible” and citable
How to influence AI-driven narratives and brand perception
Practical shifts teams need to make right now
This is a closed-room, operator-first discussion.
Format
2-hour roundtable:
- 15–20 mins intro
- 60–75 mins discussion
- 15–20 mins closing
- 30–45 mins networking
Coach
Nayrhit Bhattacharya – SEO, AI, and growth strategist.
Format Note
Curated group to ensure meaningful discussion
No passive listening; come prepared to engage
Why Attend
This is not about the future of SEO.
This is about what is already changing and how you adapt before it’s too late.