​🏋️‍♀️ Building Emotional AI for Women: Inside an AI-Native Wellness Startup

About the Session

​Leaving behind a traditional career path, Mabel Loh began building what she saw missing in wellness: an emotionally intelligent companion designed by women, for women. While most wellness products prioritize metrics, streaks, and dashboards, Mabel focused on empathy, memory, and presence, especially when motivation runs low.

​After losing over 45kg (100lbs) and rebuilding her relationship with food, fitness, and self-worth, Mabel founded AMFIT, a holistic wellness coaching platform supporting women from the inside out. But coaching had a hard limit. She could not be there 24/7. That constraint became the catalyst for Maibel.

​Maibel is an emotionally intelligent wellness companion designed to feel supportive rather than prescriptive. No points. No leaderboards. Just daily micro-actions and judgment-free conversations. The first MVP ran on Telegram and achieved 100 percent user completion, highlighting a core insight in wellness: people stay for connection, not data.

​Mabel now frames this work as Emotional Companionship as a Service, or ECaaS. Infrastructure for empathy, built to support consistency through connection rather than control.

​In this Entrepreneurship Roundtable, Mabel will share an honest look into her founder journey, from leaving her day job to building as a solo founder, navigating femtech, and rethinking how emotional AI can drive real engagement.

​What We’ll Talk About

​💡 The journey from employee to entrepreneur
🧍‍♀️ Building as a solo-preneur and female founder
🤖 Emotional AI vs metric-driven wellness products
💬 Why connection-first products outperform data-driven ones

​About the Guest

​Mabel Loh is a women’s fitness specialist, former educator, and AI-native startup founder. She is the founder of AMFIT and the creator of Maibel, an emotionally intelligent wellness companion designed to support women with empathy, patience, and zero judgment. Her work bridges emotional, behavioral, and physical wellbeing, with a clear belief that sustainable health should feel intuitive, human, and empowering.

​​About entR

​Entrepreneurship Roundtable (entR) is a private community for women founders and aspiring founders, created for real conversations about building businesses without the pitching or selling. Each session focuses on a single theme, from fundraising and negotiation to scaling and exits.

Founded by Tina Law and Emily Ho, entR was born from a shared desire to create a safe, honest space for women to connect, exchange lessons, and grow alongside one another.

​Venue Sponsored By

​Klipy and the Hive

​Event Guidelines

​​​​Admission: This event is by approval only. Approved guests will receive a confirmation email and calendar invite. Invitations are non-transferable.

​​​​Respect and conduct: Attendees must follow all community and venue rules. Respectful and professional behavior is required at all times. Harassment, discrimination, unwelcome advances, intimidation, or inappropriate recording will not be tolerated. If you experience or witness a violation, please notify the event host immediately. Violations may result in removal from the event and exclusion from future invitations.

​​​​Community values: No pitching, hard selling, or unsolicited promotion. Respect the privacy and confidentiality of fellow participants.

​​​​Safety and liability: Participation is voluntary and at your own risk. Organizers, sponsors, and venues assume no liability for injury, lost or stolen belongings, or damages.

​​​​Media: By attending, you consent to being photographed, filmed, or recorded for promotional and marketing purposes.

​​​​Communications: By registering, you agree to receive event-related updates. You may unsubscribe at any time.