Your product won’t sell itself, and your AI isn’t shaking hands.
Your product won’t sell itself, and your AI isn’t shaking hands.
AI is transforming how companies generate leads, analyze pipelines, and personalize outreach. But there is no shortcut to trust, credibility, and real sales conversations. Customers increasingly recognize AI-generated messaging and when outreach feels automated, connection and trust can quickly erode. Founders and CEOs still play a critical role in communicating vision, building relationships, and closing meaningful deals.
This session explores how leaders can use AI as a powerful sales enabler without expecting it to replace human judgment, storytelling, and connection. We’ll share practical learnings, insights, and actionable tips on combining AI tools with human-led sales to accelerate growth.
You’ll learn:
• Where AI meaningfully improves the sales process
• Where human leadership remains irreplaceable
• How founders and CEOs can scale sales without losing authenticity
• Practical ways to integrate AI into your sales workflow and generate a pipeline
For founders and CEOs who want to sell smarter — not just automate faster.
About the Speakers
Steve Dawson is the Founder of Asia Market Entry and Co‑Founder of The GTM Studio, based in Singapore. A former quota‑carrying sales leader, he built both firms on a simple principle: strategy only matters if it turns into pipeline, partners, and revenue.
Since 2016, Asia Market Entry has helped hundreds of international companies expand across Asia Pacific—especially when they aren’t ready to hire locally or set up an office. The firm acts as an in‑region commercial engine, delivering data‑driven GTM execution with measurable outcomes.
Steve’s teams focus on four core areas:
Expansion Workshops & Group Programs for governments, PE portfolios, and accelerators
Direct Pipeline Generation using data, segmentation, and outbound GTM engineering
Partner Recruitment & Enablement through data‑led channel design
Fractional In‑Market Sales to build early traction before hiring local headcount
As Co‑Founder of The GTM Studio, Steve applies the same data‑driven methodology globally, helping companies solve targeting, segmentation, and outbound challenges anywhere in the world.
Lana De Silva Lana De Silva 🌏 | LinkedIn
Lana De Silva is the Managing Director of Growise, where she leads the firm’s mission to build scalable, data‑driven revenue engines for B2B companies across APAC. She works directly with CEOs to break the founder‑led sales bottleneck, activate predictable pipeline systems, and accelerate expansion into new markets.
With a background spanning APAC, Europe, and the US, Lana is known for her ability to quickly diagnose GTM gaps, design high‑leverage commercial strategies, and translate complex business models into clear, actionable frameworks. Her work blends operational discipline with creative GTM thinking — from KPI architecture and sales process design to messaging, positioning, and investor‑ready storytelling.
Lana is a trusted partner to $5M+ companies preparing for scale, bringing a hands‑on, outcome‑focused leadership style rooted in clarity, accountability, and sustainable growth.