Forces for Good: The Live Debrief
Are you ready to rewire marketing for people and the planet?
The numbers are in — and they're kind of a big deal.
According to the 2026 Forces for Good global survey by Content For Good & Co., 90% of marketers and creatives are ready to change their daily workflows to prioritise environmental and social impact. That's not a trend. That's a movement.
So why does it still feel like progress is stuck in a meeting room somewhere, waiting for a CMO to sign off?
That's exactly what we're here to unpack.
What to expect
This isn't your average webinar. Think of it as a one-hour talk show where data meets real talk, designed for creatives and marketers who want to use their skills as a genuine force for good.
Here's how the evening will unfold:
🔥 The Kick-off — We set the scene. Why the intersection of purpose and marketing is the 2026 zeitgeist and why you want to be part of it.
📊 The Data Drop — A visual deep-dive into the 2026 Forces for Good survey results. What surprises you? What doesn’t?
🎤 The CMO Panel — Three CMOs from three distinct backgrounds sit down to break down the bottlenecks hindering progress. Because spoiler: your team is ready. The question is whether leadership is supporting progress.
🎤 The Mic Drop — We close with a short Q&A. No fluff. No jargon. Just momentum.
Why does this matter?
In 2025, we found that 75% of marketers said they would change their work if they only knew how — and that 62% pointed to their CMO or Marketing Director as the barrier.
In 2026, the willingness is stronger than ever. But the gap between intent and action? Still very much alive.
As Megan Thudium, Founder of Content For Good & Co., puts it: "Marketing has spent decades perfecting the art of driving consumption. Now, we're seeing a historic shift — those same levers of influence are our best hope for driving climate action."
This event is for the marketers ready to pull those levers.
🔗 Reserve your spot now. And while you're at it, join our Marketing as a Force for Good Substack community for community talks, webinars, and movement updates.
About our speakers
Milda Bayer | VP of Marketing & GTM, Lepaya
Milda Bayer is a senior Marketing & Go-to-Market leader with 12+ years of experience across B2B SaaS, fintech, HR tech, and marketplace companies. As VP of Marketing & GTM at Lepaya, she leads cross-functional teams across product positioning, pricing and packaging, demand generation, and BDR strategy, with marketing contributing over 30% to eight-figure revenue targets. She specialises in aligning product, sales, and marketing into a single commercial engine—scaling product marketing, building brand authority, and turning multi-channel campaigns and community initiatives into measurable pipeline and revenue. Combining a strong editorial perspective with a data-driven approach, she oversees ICP strategy, analytics, and AI-enabled programs, and has led executive engagement initiatives and flagship events for enterprise clients
Hannah Wickes | CMO, Career Coach & Climate Marketing Advisor
Hannah Wickes is a career coach and advisor on marketing and governance for climate and social impact startups and nonprofits. She was Chief Marketing Officer for Ecosia, Germany’s first B-Corp, for five years and scaled the organisation to 20 million users, enabling the restoration of more than 100 million trees. She has held roles in business development and marketing at Trivago, managing the UK and Ireland markets. Before tech, she worked as a radio journalist and producer for the Australian Broadcasting Corporation and their youth radio station, Triple J. Hannah is a Royal Society of Arts Fellow, and works with both Creatives for Climate and World Fund VC as an Advisor. She is a Non-Executive Director for media regulator Impress and the Fair Tax Foundation, as well as a Trustee for UK Community Foundations.
Angeley Mullins | Chief Commercial Officer & Sustainability Leader
Angeley Mullins is a seasoned commercial executive who has held leadership roles across Amazon, Intuit, and GoDaddy, and most recently served as Chief Commercial Officer at Resourcify – a circularity platform working toward zero waste.
Her expertise spans revenue growth, marketing, and international expansion in both startups and corporations. In 2023, Crunchbase recognised her as one of the most influential women in sales. She's been featured in Forbes and VentureBeat, and she's a frequent keynote speaker and podcaster. Beyond her commercial prowess, she's passionate about advancing women in leadership and diversity at the executive level.
Megan Thudium | Founder, Content For Good & Co.
Megan is the force behind Content For Good & Co., the impact organisation on a mission to reshape marketing to be people and planet first. With over a decade of experience in marketing and climate communication, and six years running a successful marketing agency in Berlin, she's built a reputation for crafting strategies that actually mean something. Through Content For Good & Co., she's connecting a growing global community of ecomarketers and advocating for the marketing as a force for good movement.
About Content For Good & Co.
Content for Good & Co. is the home of the marketing as a force for good movement. We’re a hub for marketers and creatives to connect, learn, and grow — ready to put people and the planet first.