

How to Retain More Members and Grow Profitably — with AI-Powered Retention Intelligence
NexScale™ Webinar: How to turn your wellness or fitness business into a system that runs itself — and increases your profit
Featuring a 15-minute fireside chat with a studio owner who's been partnering with NexScale's Chloe.
Most wellness and fitness owners are stuck in the operator seat. Chasing follow-ups. Watching members quietly disengage. Feeling like the business doesn't run without them.
This 60-minute webinar is for owners and operators ready to step out of that loop — whether you run a single location, multiple sites, a wellness center, or your own practice.
What we'll cover:
The real drivers of churn in wellness & fitness — and the signals owners consistently miss
How leading operators turn retention from a reactive scramble into a system
What "operating proactively" actually looks like across communications, member engagement, and daily ops
How to free yourself from the day-to-day without losing the personal touch your community came for
This is a practical session with real examples, designed to help you rethink how your business operates and where AI can create immediate value.
Fireside Chat — From Founder-Mode to System-Mode (15 min)
We're thrilled to be joined by Heidi Rubin, Founder & CEO of Infinity Movement Studio in Montreal, for a 15-minute fireside conversation. With 25+ years of experience as a strength & conditioning coach and operator, Heidi will share her real experience working with Chloe — what changed in her day-to-day, how member communications and retention have evolved, and what she'd tell other owners considering AI as a business partner. Honest insights, no scripts.
Meet NexScale Chloe™
Chloe is an AI Business Partner for wellness and fitness owners. It works inside the tools you already use — no new system, no migration, no added headcount. Chloe handles member communications, surfaces at-risk members before they churn, and quietly runs the operational work that's currently sitting on your plate.
We'll also leave time for questions and open discussion.
Who this is for
Owners and operators across wellness and fitness — studios, gyms, multi-location businesses, wellness centers, yoga and pilates spaces, and independent practitioners — who want to grow without scaling their own hours.
Speakers
Soodeh Farokhi, PhD — Founder & CEO of NexScale. Serial tech entrepreneur, strategic executive with 17+ years of building and scaling companies, community builder, and wellbeing advocate.
Heidi Rubin — Founder & CEO of Infinity Movement Studio (Montreal). Strength & conditioning coach and personal trainer with 25+ years of industry experience, entrepreneur, and community builder.
About NexScale
NexScale helps wellness and fitness businesses grow by reducing churn, strengthening member communities, and streamlining operations. With Chloe, an AI Business Partner, operators move from founder-mode to system-mode — enabling more consistent operations, stronger member relationships, and predictable growth. Its mission is to scale wellness & fitness businesses today and power human longevity tomorrow.