How to Retain More Members, Reduce Owner Burnout, and Grow Profitably — with AI-Powered Retention Intelligence
NexScale Webinar: How to retain more members, reduce owner burnout, and grow profitably — with AI-powered retention intelligence
Featuring a 15-minute fireside chat with a studio owner who's been partnering with NexScale Chloe.
In boutique fitness and wellness, you don't usually lose members all at once. They drift. Attendance slips, a renewal goes quiet, and by the time you notice, they're already gone. Meanwhile you're chasing follow-ups, covering the gaps yourself, and carrying the whole business on your shoulders.
This 60-minute webinar is for owners ready to change that — to turn retention from a reactive scramble into a system that protects revenue and gives you your time back.
What we'll cover:
The real drivers of churn in boutique fitness and wellness, and the early signals owners consistently miss
How leading studios turn retention into an intelligent, always-on system instead of a manual chase
What proactive retention looks like in practice — across member engagement, communications, and daily ops
How retention and owner burnout are connected, and how to fix both at the same time
How to grow profitably without scaling your own hours or losing the personal touch your community came for
This is a practical session with real examples, designed to help you rethink how your studio retains members and where AI can create immediate value.
Fireside Chat — From Founder-Mode to System-Mode (15 min)
We're thrilled to be joined by Heidi Rubin, Founder & CEO of Infinity Movement Studio in Montreal, for a 15-minute fireside conversation. With 25+ years of experience as a strength & conditioning coach and studio operator, Heidi will share her real experience working with Chloe, how member retention and communications have evolved, what changed in her studio's day-to-day, and what she'd tell other owners considering AI as a business partner. Honest insights, no scripts.
Meet Chloe by NexScale
Chloe by NexScale is an AI Business Partner built specifically for boutique fitness and wellness studio owners. Rather than another system to migrate to, Chloe adds a retention intelligence layer on top of the CRM you already use. It operates like a proactive remote team member, giving you full visibility into your members, classes, coaches, and business performance, and fully automating personalized engagement with disengaged members before they churn.
The impact of Chloe
This isn't retention in theory. Studios partnering with Chloe typically see a minimum 5% lift in retention and a 25% increase in profit within 3 to 6 months, without spending a dollar more on acquisition.
What that looks like in practice: for a 300-member studio at $200/month, recovering even that retention gap translates to roughly $36K in recovered annual revenue, members you would have quietly lost, kept instead. No new ad spend, no new headcount, no new software to learn.
And Chloe is built to fit the way studios already operate. NexScale recently signed a strategic partnership with a leading CRM in the space, with more CRM partnerships on the way, so Chloe meets you inside the tools you already rely on.
We'll also leave time for questions and open discussion.
Who this is for
Owners and operators of boutique fitness, yoga, pilates, and wellness studios who want to keep more of the members they already have, and grow without scaling their own hours.
Speakers
Soodeh Farokhi, PhD — Founder & CEO of NexScale and the mind behind Chloe.
Soodeh built Chloe out of a deep personal conviction: that wellbeing and longevity are worth protecting, and that the studios helping people live healthier, longer lives deserve technology that actually works for them. A strategic product and executive leader with 17+ years building and scaling software and AI companies, she founded NexScale after a career building and scaling companies, including a venture-backed AI startup she co-founded in Montreal, bringing a rare combination of technical depth, product instinct, and operational experience to an industry that's been underserved by software. She's also a community builder and longtime wellbeing advocate.
Heidi Rubin — Founder & CEO of Infinity Movement Studio (Montreal). Strength & conditioning coach and personal trainer with 25+ years of industry experience, entrepreneur, and community builder.
About NexScale
NexScale helps boutique wellness and fitness studios retain more members, strengthen their communities, and grow profitably. With Chloe, an AI Business Partner, studios move from founder-mode to system-mode — turning retention into a reliable engine for predictable growth. Its mission is to scale wellness & fitness businesses today and power human longevity tomorrow.