Getting into GTM Engineering: How Modern Growth Engines Are Built
🎯 Session Overview
Most marketing and product teams are still running GTM like it's 2015. Manual processes, disconnected tools, and strategies that don't scale. Meanwhile, the companies winning are treating go-to-market like an engineering problem—building systems, automating workflows, and using data to drive predictable growth.
This session is for marketers, product marketers, and growth professionals who want to understand how modern GTM engines actually work. Bolaji Anifowose will break down what GTM engineering is, how to build scalable systems that generate pipeline, and how to position yourself in this emerging space that sits at the intersection of marketing, product, and revenue operations.
✍🏽 What you will learn
By the end of this session, you will be able to:
Understand what GTM engineering is and why it's becoming critical for B2B and SaaS companies
Learn how to identify and leverage intent signals to build data-driven acquisition strategies
Discover the tools and automation frameworks that power modern growth engines
Build measurement systems that connect GTM activities to predictable pipeline and revenue
Position yourself for GTM engineering roles or bring these capabilities into your current team
🧑🏽🏫Meet your Facilitator
Bolaji Anifowose is a GTM Engineer and Product Marketing Manager with extensive experience building scalable go-to-market systems for B2B & SaaS companies. His work focuses on designing data-driven growth engines by leveraging intent signals, automation, tooling, and modern GTM strategies to help teams generate predictable pipeline and revenue.
💬About Treford Learner Community (TLC)
Treford Learner Community is a gathering of professionals around the world looking to meet other like minds and grow together through community engagements physically and virtually.