The Landing Narrative, Part 2: Tell Your Story
Your story works in your head. Can it work in 30 seconds, in a room of strangers?
Part 2 of The Landing Narrative, a free live series for founders from Europe, the Middle East and beyond who have product-market fit at home and are bringing their company to Canada and the US.
Bring your pitch. We'll work through real founder cases live, with a guest investor in the room.
Wednesday, November 11 · 9:00 AM Toronto · 45 minutes on Google Meet
2 PM London · 3 PM Rome, Berlin, Vienna · 4 PM Athens, Cairo · 5 PM Riyadh · 6 PM Dubai
Tell your story
One narrative, every room. When you land, the same story has to work at an event, in front of an investor and on a first customer call. Most founders tell three different stories, or the same one three times.
In this session:
How to pull the core of your narrative into the three rooms that matter when you land: the 30-second intro at an event, the investor pitch, and the first customer call
Why a problem that's urgent at home can sound optional here, and how to describe it the way a buyer here ranks it
What an investor actually listens for, from a guest investor
Two or three attendee pitches reworked live
You leave with: your core narrative shaped for three rooms.
Bring your case
When you register, share your one-liner, home market and target buyer. We'll pick two or three to work on live, only with your OK.
Who it's for
Founders and business leaders with product-market fit at home who are actively entering Canada or the US, including those arriving through a trade delegation, accelerator or soft landing program. You don't need to have attended Part 1.
The series
Part 1 · Oct 28 · Build your story [Register]
Part 2 · Nov 11 · Tell your story
Part 3 · Nov 25 · Sell your story [Register]
Your hosts
Edwin Frondozo and Dr. Paul Newton of Flashpoint Global, the global narrative partner to UpNext Global.
Want to go further? Attendees can apply for a free 1:1 growth strategy session with Edwin and Paul to map their North America plan.