The Landing Narrative, Part 1: Build Your Story
Your product works at home. Here, nobody knows your story yet.
Part 1 of The Landing Narrative, a free live series for founders from Europe, the Middle East and beyond who have product-market fit at home and are bringing their company to Canada and the US.
Bring your pitch. We'll work through real founder cases live.
Wednesday, October 28 · 9:00 AM Toronto · 45 minutes on Google Meet
1 PM London · 2 PM Rome, Berlin, Vienna · 3 PM Athens · 4 PM Cairo, Riyadh · 5 PM Dubai
Build your story
Most founders arrive with a story that won at home. Here it meets different buyers, different objections and different proof. The product isn't the problem. The narrative is.
In this session:
The building blocks of a narrative, and what to keep, cut and translate from the story that worked at home
Why proof doesn't travel: customer logos and results that carry weight at home often mean nothing to a buyer here
Why the category label you use at home may not exist for buyers here, and how to choose one they recognize
Two or three attendee one-liners reworked live
You leave with: your one-liner and proof points reviewed through a North American buyer's eyes.
Bring your case
When you register, share your one-liner, home market and target buyer. We'll pick two or three to work on live, only with your OK.
Who it's for
Founders and business leaders with product-market fit at home who are actively entering Canada or the US, including those arriving through a trade delegation, accelerator or soft landing program.
The series
Part 1 · Oct 28 · Build your story
Part 2 · Nov 11 · Tell your story [Register]
Part 3 · Nov 25 · Sell your story [Register]
Each session stands on its own.
Your hosts
Edwin Frondozo and Dr. Paul Newton of Flashpoint Global, the global narrative partner to UpNext Global.
Want to go further? Attendees can apply for a free 1:1 growth strategy session with Edwin and Paul to map their North America plan.