​Real patterns. Real decisions. No hype.

​Most organisations do not have an AI problem. They have a strategy problem that AI cannot fix. This session draws on a decade of applied AI across logistics, industrial IoT, pharmaceuticals, and cold chain operations to show what separates the initiatives that deliver measurable results from the ones that stall after the pilot.

​No pitch. A moderated presentation from one of the most experienced applied AI product leaders working in traditional industry today, followed by open dialogue and engagement with the room.

​Søren Vedel is Head of Product for Alsense at Danfoss, leading a global IoT and data-driven platform deployed at roughly 15,000 sites worldwide. Over the past decade he has built and scaled AI and data products at A.P. Moller - Maersk, Twill, Novo Nordisk, and Danfoss, across logistics, cold chain, grocery retail, pharmaceuticals, and industrial operations. In every context the mandate has been the same: turn advanced technology into durable, reliable capability that generates real revenue or realised savings.

​The conversation will cover:

• ​Why starting with AI almost never works, and what to start with instead

• ​How to define the strategic outcomes that make AI investable and measurable

• ​What adoption at scale actually requires, and why most organisations underestimate it

• ​The role of user trust, workflow fit, and internal power dynamics in AI rollout

• ​What measurable impact looks like across different functions and industries, and how to set realistic expectations

​The session runs as a moderated interview followed by open Q&A.

​Who should attend

​CEOs · COOs · CFOs · CTOs · General Managers · Managing Directors · Business Unit Heads · Operations Leaders · Head of Digital · Head of Transformation

​Confirmation requires role verification for attendance. Limited space.

​About the AI Collective Executive Track:

​A global peer forum for senior leaders navigating AI strategy and investment decisions. Peer-led, operator-focused, no commercial agenda. Each session produces an Executive Decision Brief and a LinkedIn synthesis distributed globally. Attendance is free. The track runs monthly.

​Speaker:

​Søren Vedel is Head of Product for Alsense at Danfoss, where he leads the product strategy, portfolio, and commercial performance for a global IoT and data-driven platform deployed at roughly 15,000 sites worldwide. He has delivered 12% year-on-year topline growth through portfolio optimisation and commercial alignment.

​Before Danfoss, Søren spent two and a half years at A.P. Moller - Maersk, leading global AI/ML product and engineering teams across logistics, operations, and platform modernisation. He also served as Head of Data and Analytics at Twill, Maersk's digital logistics venture, and held applied AI product roles at Novo Nordisk and Maersk Digital.

​Søren holds a PhD in Theoretical Physics from the Technical University of Denmark, was a Fulbright Fellow at Rensselaer Polytechnic Institute, and was a visiting scholar at Stanford. He was a finalist for Nordic Data Science Professional of the Year in 2024.

​Chris Parker is Executive Education Advisor at the AI Collective, where he leads the Executive Track, a global peer forum for C-suite leaders in traditional businesses navigating AI strategy and investment decisions. He also serves as Strategy Advisor at Datachef and works with senior leadership teams as an Interim and Fractional CPTO through his practice, Ebullient.

​Event Details:

​📅 Thursday, April 23rd

​⏰ Time: 8 AM PDT | 11 AM EDT | 16:00 BST | 17:00 CEST

​🚀 Live on Roam 

​The AI Collective is a global non-profit building the human layer for the AI era. We unite 200,000+ leaders, builders, and stakeholders across 100+ forums worldwide to democratize the frontier, build trust, and coordinate how society navigates the rapid acceleration of technological progress.

​All attendees and organizers at events affiliated with The AI Collective agree to our privacy policy and are subject to our code of conduct.