Building an AI-Native GTM Org with Rippling, Clay and Cherry Ventures
AI has rewritten the org chart for early-stage GTM teams. Roles that didn't exist eighteen months ago - AI orchestrators, revenue systems owners, GTM engineers - are now some of the highest-leverage hires a founder can make. Meanwhile, work that used to require headcount, manual prospecting, manual data entry, can now run on AI instead.
That shift changes the question every founder faces: what to build with AI, and where a human is still non-negotiable. Get it wrong and you overhire too early, or underinvest in the calls only people can make.
Join speakers from Rippling, Clay and Cherry Ventures over breakfast as they map out what an AI-native GTM org actually looks like right now, and how founders should be hiring, tooling and sequencing to build one.
You'll leave with:
Which GTM roles are genuinely new because of AI
A working framework for deciding what AI should own outright, and where a human call is still required
How this changes the shape of your first 10 GTM hires
Concrete tools and practices for sourcing the right talent and avoiding overhire
Speakers:
Ben Newsome (VP of Talent & People @ Cherry Ventures)
Ellen McCormack (Head of EMEA Sales @ Clay)
Conor Tobin (Head of UKI Startup Sales @ Rippling)
Moderated by: Munnawar Hashim (Education & Community @ Clay)
Agenda:
8:30 – Breakfast
9:00 – Panel + Q&A
9:30 – GTM Circles
10:00 – Open networking
Note: Space is limited to 25 founders and operators to ensure a more curated experience.
Cherry Ventures is Europe’s leading early-stage venture capital firm led by a team of founders and operators with experience building fast-scaling companies such as Spotify, Zalando, and Uber. The firm backs Europe's boldest founders, usually as their first institutional investor, and supports them in everything from go-to-market strategy, scaling the business, and team formation across all crucial stages in their journey. We look for founders with a vision to create revolutionary technologies – whether it’s AI, healthcare, robotics, consumer, or others – that impact society and change the world for the better. Cherry has invested in the pre-seed and seed stages of over 130 companies across Europe, including Flix, Auto1, Flaschenpost, Amboss, Manual, Numa, Moss, The Exploration Company, Qualifyze, Swap, Dash0, Proxima Fusion and Tacto. Cherry has offices in Berlin, London, and Stockholm.
Rippling is the AI unified platform that handles your back office – payroll, HR, IT, and Finance – so you can focus on building your startup. For UK founders scaling fast, that means HMRC submissions, IR35, auto-enrolment, and new hire provisioning handled automatically: no compliance headaches, no tool sprawl, no missed steps. And for founders building AI-native companies, Rippling AI acts across HR, IT, and Finance simultaneously, so your back office moves as fast as your product does. Trusted by 15,000+ startups globally including Clay, Cursor, Harvey, Granola, Sierra and Synthesia – Rippling scales with you from your first hire, locally compliant in the UK and globally capable across 185+ countries.
Companies build the revenue systems on Clay that help them grow to reach their full potential. That starts with data – Clay’s data marketplace lets customers buy data from 200+ vendors, use AI to research companies, and join that data with their own 1p data from their CRM, data warehouse, or Gong. Then customers can use all that data to orchestrate end-to-end plays, by building workflows and deploying agents to take any GTM action, like writing and sending emails, targeting prospects with ads, helping your reps with pre- or post-meeting work, or anything else you can imagine.