Designing Direction: From UX to Product Strategy

​Product strategy is often seen as something defined before design begins, but in reality, UX designers are uniquely positioned to influence some of the most critical strategic decisions.

​In this upcoming IXDF event, we will explore how UX design can actively shape product strategy, not just execute it.

​What we’ll cover

• ​How UX insights can inform and challenge product strategy

• ​Real-world case studies where design influenced strategic direction

• ​Practical tips and tactics for designers who want a stronger voice in product decisions

• ​How to “design strategy,” not just interfaces

​The talk will be followed by an open discussion, where we’ll share experiences, questions, and approaches for working more strategically as designers.

​Whether you’re a UX designer, product designer, or working closely with product teams, this session is for anyone who wants to move from delivery to influence.

​We are really looking forward to the conversation and to hearing your perspectives.