

Revenue for Breakfast #15 - Sales Leadership in the age of buying committees: how to persuade complex organizations
Revenue for Breakfast #15 is happening!
Sales Leadership in the Age of Buying Committees
How to Persuade Complex Organizations
Today’s buying landscape is more complex than ever. Decisions are no longer made by individuals — they’re made by committees, each with their own priorities, perspectives, and success criteria. Leading sales in this environment requires far more than traditional pitch skills - it demands strategic leadership, influence, alignment and an ability to navigate complexity with confidence.
In Edition #15 of Revenue for Breakfast, we unpack what it really means to lead sales teams - and win complex deals - when buying committees govern the purchasing journey. You’ll come away with frameworks and mindsets that help you lead your team and engage organizations more effectively across multiple stakeholders and longer decision cycles.
Guest Speaker
We’re honored to host Juliane Walter - VP Mid-Market & Enterprise @ HeyJobs as our featured speaker. Juliane brings deep experience in enterprise and mid-market sales leadership, balancing scalable growth with customer-centric execution. As a seasoned sales leader, she combines strategic insight with practical frameworks for leading revenue teams, influencing stakeholders, and guiding complex buying processes.
In this session, Juliane will share her first-hand perspectives on selling into complex organizations, navigating multi-stakeholder dynamics, and leading teams to success in environments where collaboration and persuasion are key.
What We’ll Cover
How buying committees have changed the modern sales landscape
What effective sales leadership looks like in complex enterprise environments
Strategies for influencing diverse stakeholders and aligning priorities
Practical frameworks for coaching teams through multi-decision maker deals
This event is designed for
Revenue and Sales leaders & RevOps practitioners
Founders & GTM operators
Enterprise & mid-market sellers
Anyone responsible for leading revenue teams or navigating complex B2B deals
Agenda
08:30 – 09:00 → Grab your coffee, meet familiar (and new) faces, feel the vibe 💫
09:00 – 10:00 → presentation kickoff & table discussion
10:00 – 10:30 → Open networking & exchange before you dive into your workday
Grab your breakfast, bring your questions — and join us for a conversation that will make your next enterprise deal clearer and more achievable.
Lead with influence. Sell with confidence.