Hell Grind Premiere presented by Higgsfield AI

​Welcome to the first North American theatrical release of Hell Grind, premiering at AI on the Lot.

​Hell Grind is a 95-minute action-fantasy sci-fi feature film — and a landmark moment in cinema history as the first full-length feature film created entirely using an AI video generation platform. Directed by Aitore Zholdaskali and co-written with Adilkhan Yerzhanov, a two-time Cannes Official Programme filmmaker, the film was produced end-to-end on Higgsfield AI platform.

​The Story

​Hell Grind follows four inseparable street thieves – Roco, Lulu, Jax, and Rein –  whose heist goes catastrophically wrong when Roco accidentally activates an ancient artifact that sends Lulu through a portal to the underworld. What follows is a globe-spanning race through a Tibetan temple and feudal Japan to recover what was lost, with Roco growing increasingly unrecognizable. The film pitches itself as genre filmmaking with genuine emotional stakes: “Fantasy as tragedy. Action as grief.”

​Production

​Hell Grind was made by a team of 15  professional directors, DPs, and editors with backgrounds across traditional film and Higgsfield's original productions, Arena Zero and Zephyr. The first 25-minute episode required 16,181 video generations to produce 253 final shots, a 64:1 curation ratio that reflects the precision and labor behind every finished minute. Total production cost for the 90-minute feature is under $500K, including $400K in compute costs, completed within a 14-day generation window. A traditional film production of comparable length and genre typically runs around $50 million.

​This premiere is produced by FBRC LivingLab.ai, a URL-to-IRL venture studio that brings digital IP into the real world through immersive experiences, live activations, and next-generation fan engagement.