​Build Your GTM Agent in Paris

​Stop managing tools. Start orchestrating agents.

​Your GTM stack is full of data, signals, and tasks — and you're still doing most of the work manually. What if a fleet of agents could run your entire outbound OS for you?

​Join Martin Boudon, Growth at Dust, for a hands-on workshop where you'll learn how to build the AI agents that run his real outbound stack — from campaign creation to real-time signal routing to weekly reporting — and leave with at least one agent live and connected to your tools.

​What you'll build & learn

​Campaign creation in minutes
Brief an agent on your persona, angle, and geography. It pulls from your customer stories, writes the full email + LinkedIn sequence, creates the campaign in Lemlist — and it's ready to send. No template recycling. No blank page.

​Real-time signal routing
Every email reply or LinkedIn interaction hits a Slack thread, pre-classified by temperature: hot, warm, cold, out of office. From that same thread, trigger sub-agents to pull a phone number, get a HubSpot account snapshot, fetch fresh LinkedIn data, or generate a personalized outreach asset — all without switching context.

​Outbound reporting across all your sources
One agent. One output. Open rates, reply rates, top accounts, winning campaigns — pulled from Lemlist, HubSpot, and everything else running in parallel, formatted as a shareable Dust Frame you can drop in any Slack thread or weekly sync.

​Personalized lead magnets at scale
From verticalised use case documents built with Deep-Dive, to fully personalized comic books generated from a prospect's LinkedIn profile.

​​Agenda 📅

​​7:00 PM: Doors open & networking
7:30 PM: Demo & live use cases from Dust builders
8:15 PM: Buildathon: create your own AI agent with Dust
9:30 PM: Demos, drinks & pizzas 🍕
10:00 PM: Event wraps up

​Who's this for?

​This session is built for GTM professionals who want leverage — AEs, BDRs, Growth leads, RevOps managers, and sales leaders who are tired of switching between tools and want agents that share a brain.

​You'll leave understanding:

• ​How to identify which outbound workflows to automate first

• ​How to connect agents to your existing stack (Lemlist, HubSpot, LinkedIn, Slack, Notion...)

• ​How to design agents that adapt to context instead of breaking on edge cases

• ​What the GTM Outbound OS looks like in practice — and how to build yours

​About Dust

​Dust is the AI operating system for GTM teams. Build custom AI agents connected to your company knowledge and tools, powered by GPT-4o, Claude, Gemini, and more. Used by Qonto, Mirakl, Clay, Spendesk, Pennylane, and thousands of teams across Europe and the US.