From AI Overwhelmed to ROI Confident: 3 Fixes for Your 2026 Marketing Plan
From AI Overwhelmed to ROI Confident
A free, 60-minute marketing webinar for CEOs, business owners, and marketing leaders who want to refocus their 2026 marketing plan around clarity, strategy, and measurable ROI.
Most leaders are tired of marketing that’s busy but not effective. This webinar shows you how to refocus your time and budget on what actually drives ROI in 2026.
Marketing feels harder than ever. Budgets are tight, buyer behavior is shifting, and AI keeps rewriting the rules. This live session will help you cut through the confusion, understand what’s really changed, and rebuild your 2026 marketing plan around what actually works.
Reserve your free spot now — space is limited.
Can't attend live? Register anyway for on-demand access and all resources.
💡 What You’ll Learn
How AI is reshaping B2B buyer behavior—and what to do about it
The 3 highest-leverage fixes to improve results in the next 90 days
How to turn your website into a 24/7 salesperson
A simple messaging formula your whole team can use
📄 You’ll Leave With
A Buyer Clarity Worksheet to uncover where your messaging is off-target
A 7-Point Homepage Audit to identify conversion blockers and quick wins
A One-Line Message Builder to communicate what you do with clarity and confidence
Use these tools to focus your team, improve lead quality, and stop wasting effort on the wrong tactics.
🧭 Built on the GUIDE™ Marketing Framework
This webinar is built around Wayfind Marketing’s GUIDE™ Marketing Framework. It's a simple, repeatable 5-part system that helps small B2B companies stop guessing, align marketing with sales, and make smarter decisions about where to invest next.
Generate your story • Upgrade your online presence • Inform with content • Develop a sales plan • Evaluate and adjust
🕓 Event Details
When: Tuesday, Nov 20 • 11:00 AM–12:00 PM CT (45-minute session + 15-minute Q&A)
Where: Live on Zoom (link provided after registration)
Cost: Free
👤 About Your Host - Steve Phipps
Steve has helped scores of B2B teams simplify their marketing, align sales and marketing efforts, and see measurable results within 90 days.
As Shawn Veitz, CRO of Tellennium, put it:
“Our marketing has never been better.”
By applying the same GUIDE™ principles shared in this webinar, Tellennium achieved a 141% increase in website sessions, a 316% increase in prospects, and a 75% year-over-year increase in impressions—turning strategy and clarity into measurable growth.
Featuring: Steve Phipps, Founder of Wayfind Marketing
20+ years helping B2B service companies clarify their marketing and drive measurable results.
🎁 Bonus for Attendees
Want to take it further? This webinar is a preview of our upcoming half-day, in-person workshop in Memphis, where you’ll turn these insights into a 90-day action plan. Attendees save $100 when registering within 48 hours.
Marketing clarity starts with one decision.
Reserve your free spot now and step into 2026 with a plan you can actually trust to deliver results.
Can't attend live? Register anyway for on-demand access and all resources.