How to: Build a "validation" pipeline for your product/strategy

​About the Session:

​Product sense is the new hot topic - it's what separates good PMs from great ones. But “product sense” depends on something most teams skip over: information sense. Before you can make sound product decisions, you need to know what information you actually need and how to get it fast.

In this hands-on workshop, we’ll take a peek under the hood of decision-making. You’ll learn how to:

Identify the type of information you need to move forward

Frame sharp, actionable questions that unlock clarity

Design a lightweight validation pipeline or “learning agenda” that helps you move fast in the right direction

You’ll leave with a repeatable framework for turning uncertainty into structured discovery - the backbone of real product sense.

​About the Host:

​Diba Kaya has spent her career helping teams make smarter decisions faster. As a Staff UX Researcher at JSTOR (and formerly at Google and Amazon), she’s built frameworks that turn uncertainty into clarity bridging how people think, learn, and build.
She’s also a psychotherapist-in-training, which means her approach to product strategy goes deeper than metrics it’s about understanding human behavior, bias, and how we make meaning. Her workshop teaches founders and PMs how to build the “learning engines” behind great products.