FREE MASTERCLASS: Strategy as the Human Layer
Limited to 200 seats in the call. Join early to guarantee a spot!
What Designers Own When AI Does the Making
Thursday, January 22, 2026 @ 19:00 Berlin Time (10am San Francisco Time & 18:00 London Time)
You've seen it: prototypes built in hours instead of weeks. Features shipped 4x faster. But your team isn't thinking deeper…you're just executing faster.
When AI can make anything, the constraint shifts from "can we design this thing in time?" to "should we design all the things?" That's where strategy comes in.
In this free 45-minute webinar, you'll learn what designers own when execution is no longer the bottleneck, and how to develop the strategic capabilities that will define the next era of design.
What you will learn in this masterclass
These are the topics that Jeff Humble will cover:
The New Economics — How AI collapsed execution time across the industry
The Real Risk — What happens when you move fast without strategic clarity (IBM Watson case study)
Framing Problems — How to identify what's actually worth solving
Reactive vs. Proactive — How to influence what gets built, not just execute what you're given
UX Strategy & Your Career — Why strategic capability is what gets you promoted to design lead
Live Q&A — Your questions about developing strategic skills
The shift from execution to strategy
Most senior designers are fast at execution but don't have a voice in strategic decisions.
AI just made that dynamic worse. You can now execute 4x faster, but someone else is still deciding what to execute.
In this webinar, you'll see how strategic capability helps you:
Frame problems before jumping to solutions
Influence product roadmaps instead of reacting to them
Align team actions toward bigger goals
Move from "the person who makes things" to "the person who decides what to make."
Who should join this live online event?
✅ Senior UX, Product, or Service Designers…who feel like they're executing faster but not thinking deeper.
✅ Design Leads…who want to guide their teams strategically, not just manage delivery.
✅ Designers exploring career transitions…who want to move into strategy, product, or leadership roles.
❌ Not for beginners…this session is for experienced practitioners ready to shift from craft to strategy.
Strategy is your competitive advantage in the AI era
When AI commodifies execution, strategy becomes the differentiator.
This session shows you:
What strategic work looks like when AI handles execution
How to develop strategic capabilities (framing, influencing, aligning)
Whether the full Defining UX Strategy course is right for you