Founders Bay Virtual Workshop: How to Build an ICP that Helps Your Team Win
Join Sherry Prescott-Willis, Growth & Demand Leader and author of Beyond the Funnel and Market This! for a hands-on virtual workshop designed to help founders and small teams identify the customers most likely to buy their product. Instead of building an Ideal Customer Profile based on theory or market size, this session focuses on what’s actually working and looking at where deals close faster, customers stay longer, and growth becomes easier.
Sherry will walk through a simple framework for defining your Ideal Customer Profile and help you to focus your efforts on the companies most likely to convert. The session combines practical guidance with examples so founders and early-stage teams can apply what they learn immediately.
This workshop is perfect for founders and early-stage teams looking to sharpen customer focus and build more predictable growth. Participants will leave with a practical approach for making their ICP operational so it helps teams focus on the accounts most likely to convert and grow.
What You Will Learn:
A simple framework for defining your Ideal Customer Profile (ICP)
How to use engagement signals to find more predictable buyers
How to identify the types of companies most likely to buy and succeed with your product
How to use your ICP to decide what to focus on and what to say no to
A practical ICP scoring approach to help prioritize accounts and improve pipeline quality
If you already have an ICP completed, bring it to the workshop, we’ll use it as a starting point and help you refine it.
Speaker:
Sherry Prescott-Willis, Growth & Demand Generation Executive, AI Marketing Advisor
About Us
Founders Bay is a membership community of 150,000+ founders, executives, investors and operators coming together to grow their market through curated weekly events, expert-led virtual workshops, mentorship programs and educational resources. Proudly woman-owned and operated by Mariane Bekker, we are dedicated to empowering a diverse and inclusive startup ecosystem.
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