The Atlanta Creator Briefing: The Personal Brand Playbook
About The Event
Personal branding is one of the most powerful tools for building trust today, yet it’s often the first thing entrepreneurs, creators, and professionals deprioritize while managing the day-to-day demands of running a business or building a career.
In this briefing, we bring together creative entrepreneurs and industry professionals in Atlanta to discuss what it really takes to build a personal brand that resonates. Research shows that 82% of people are more likely to trust a company when its senior executives are active on social media, and founders and creators with strong personal brands achieve conversion rates 3 – 7x higher than traditional corporate marketing.
Through a mixer, fireside chat, and audience Q&A, the event creates space for a two-way exchange of insight between creators and marketers. Creators will share how they build agile personal brands that connect quickly with audiences and culture, while brand and marketing leaders will offer perspectives on what it takes to scale a brand sustainably over time.
What To Expect
Curated mixer to meet fellow ATL creators and brand professionals
Fireside chat with Jayde I. Powell and Neisha Tweed Bell
Actionable tips and strategies to approach building a personal brand
Light bites, good music, and a community that gets it
Who It’s For
Creators, influencers, brand professionals, creative entrepreneurs, movers and shakers, and anyone building on the internet who wants to turn their creativity into a personal brand.
Meet The Hosts
Jayde I. Powell is a social media strategist and creatorpreneur with over 13 years of experience in marketing and advertising. Leveraging her industry knowledge and people-connecting skills, Jayde built Creator Tea Talk to bring creators and brand professionals together for conversations that champion transparency and push the creator economy toward a more equitable and sustainable future.
Neisha Tweed Bell is an award-winning creative visionary with experience at global companies like Meta, Ogilvy, and Publicis, driving creativity, innovation, and inclusion. From launching Citi Bike to a VR experience for St. Jude to a global, inclusive creative practice, Neisha’s commitment to people-first storytelling shines through the work she does and the way she works. Her community impact extends from mentorship to managing internship and enrichment programs, and beyond, earning her accolades such as a 2018 Essence Woke Woman, 2021 University of Florida 40 Under 40, and 2022 ADCOLOR Leader.
Our Sponsors
Public School is a full-service creative agency made up of passionate creators representing all walks of creative life—strategists, writers, photographers, designers, digital mavens, and social innovators—as diverse as the problems their clients face. From fashion campaigns and Super Bowl commercials to Olympic Ceremonies and museum experiences, they've shown up on the world's largest stages, and in its most intimate rooms, connecting brands with culture and the people who shape it.
About Creator Tea Talk
Creator Tea Talk is a community that brings creators, marketers, and industry leaders together for transparent conversations about the creator economy.
Through dialogue and curated events, we create intentional spaces where stories, strategies, and ideas are shared freely to inspire and inform.
About Entrepreneurs at ADCOLOR
ADCOLOR’s goal is to create a connected community of professionals from creative industries who support, uplift, and celebrate one another. One of the most powerful ways they do that is through their Community Groups—spaces built by and for people to share stories, exchange ideas, and foster mentorship and belonging.
Entrepreneurs at ADCOLOR is the community group for the dreamers, doers, and disruptors turning ideas into impact—a space for entrepreneurs to come together to support, share, and scale.