

Unfair Advantage: Grow With Founder-Led Branding
Your Brand Can Win or Kill the Deal
Investors back the founder, not just the pitch deck.
Clients buy trust before they buy solutions.
If people don’t know you, they don’t buy from you.
This Practical meetup gives Round A & B founders the playbook to:
✅Attract clients & investors without chasing them
✅Stand out in a noisy market without "hard selling" yourself
✅ Hacks to do it your way, and the right way!
What you'll gain:
Smart branding tactics you can use tomorrow
Insider insights & Case Studies from top VCs & founders
A chance to create visibility content on the spot!
Agenda
9:00 - 9:30 | Gathering, 🎥 Interviews & Networking
9:30 - 10:15| Crafting Your Unfair Advantage Brand -
Lirone Glikman, Global Expert & Author on
Personal Branding & Networking
10:15-10:30| Case Study -
Amos Bar-Joseph, CEO & Founder of Swan AI
10:30-10:45| Case Study -
Danielle Dafni, CEO & Founder, Peech
10:45 -11:00| "Let’s Do it Live" -
Yoel Israel CEO & Founder, IsraelTech
11:00-11:15 | Coffee Break & 🎥Interviews
11:15- 12:15| Panel Discussion: Be the Brand-Win the Market
- Eran Savir, Founder & Managing Partner at Savyon Ventures
- Danielle Dafni, CEO & Founder, Peech
- Dr. Tiran Rothman, VP Frost & Sullivan Israel, PhD in
Behavioral Finance
12:15 - 13:00 | Closing Remarks, 🎥 & Networking
🎥 Interviews by IsraelTech channel
Lock your spot.
*Seats are limited.
About the Organizer: The Human Factor by Lirone Glikman
is an international consultancy founded by Lirone Glikman, specializing in amplifying founders’ personal brands and driving business development. The firm helps founders and leaders build credibility, visibility, and influence through LinkedIn, podcasts, Tier-1 U.S. media, and more, fueling growth in competitive markets.