From ants to elephants: Using AI & GTM tactics to get customers at every stage

​Looking for practical ways to use AI without overcomplicating your GTM?

​In this practical discussion, Nimo Shkedy and Anthony Rose will explore how startups can use AI and simple tools to find, understand, and reach the right customers as they grow.

​They’ll cover how tools like Clay fit into your setup, how to research and segment leads, build lists based on real signals, and route them to the right place. You’ll learn how to connect multiple tools and channels into one smooth system, use AI to craft better messages, and decide what’s worth building vs buying.

​The conversation will also dive into designing a modern “human + AI” go-to-market team that can scale with your startup.

​​​Our hosts🎤

​​​​Anthony Rose
Co-founder & CEO, SeedLegals

​​​​Known as “The man behind BBC iPlayer”, Anthony Rose is a seasoned entrepreneur and the driving force behind SeedLegals, the platform powering a third of all early-stage SEIS/EIS funding rounds in the UK.

​​​​With a background in internet video, P2P tech, and social platforms — plus a patent portfolio spanning content discovery and interactive TV — Anthony brings a rare mix of technical depth and commercial know-how to the startup world.

​Nimo Shkedy
Founder, Impact 11

​Nimo Shkedy is 2 x founder (1x YC) and go-to-market expert, advising startups and scale-ups on customer and partner acquisition through a fusion of business and technical practices - market research and assessment, hacking for custom signals, cold outreach, automation, and AI.

​In the past 10 years, Nimo helped 30+ startups reach hundreds of customers and business partners; Before that, Nimo founded and led ApolloShield (YC 16) - raising $3M and achieving profitability with $2M/yr sales to militaries, law enforcement agencies and tier-1 events such as the FIFA world cup.

​​About SeedLegals

​​​​​SeedLegals is your full-stack legal platform from incorporation to Series A and beyond.

​​​​​Whether you're just starting out or gearing up for your next raise, SeedLegals is built to help founders move faster and smarter. Our tools make it simple to create and sign essential legal docs, close funding rounds, and reward your team – without burning time or cash on admin. There are over 50,000 startups on SeedLegals.

​​​​​If you're looking to incorporate, convert your LLC to a C Corp, do a SAFE or a priced round, or manage your cap table, head over to SeedLegals, we're here to help you get there faster.

​About Impact 11

​Impact 11 help startups and scale-ups achieve amazing traction by custom-built lead generation and customer acquisition growth hacks.