Building a Winning SBIR Proposal: Customers vs. Users vs. Champions
Hosted by OK Catalyst Team
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Past Event
About Event
Competitive SBIR/STTR proposals clearly identify who the customer is, who the end user is, and who will champion the technology’s adoption. Reviewers look for evidence that applicants understand these roles and have engaged the right stakeholders to validate the problem and market opportunity.
In this workshop, part of our Building a Winning SBIR Proposal series, participants will learn the differences between customers, users and champions, why each matters for SBIR/STTR success, and practical ways to identify and connect with them during customer discovery.
This session is designed for researchers and founders working to commercialize scientific and technological breakthroughs through federal funding.