WIPM Workshop | How PMMs Can Build GTM Intelligence That Powers Both Inbound and ABM

​Most product marketers treat inbound as a series of manual tasks: collecting leads, chasing the perfect messaging, and hoping for alignment. But true GTM strategy isn't found in a static slide deck; it lives inside the systems we build. In this session, our guest expert, Dharitri Kalita breaks down how she moved away from the traditional campaign mindset to design a high-context inbound architecture using Clay. You’ll discover why automation doesn’t just save time: it forces a level of clarity around your ICP and lead scoring that manual processes simply can't reach.

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​Dharitri will share her workflow for moving leads from enrichment to personalized outreach without the friction of manual handoffs. Whether you're looking to integrate personality insights (via Humantic AI) or deeper firmographic signals, you’ll walk away with a blueprint for making automated inbound feel intentional, contextual, and—most importantly—human.