An Evening With Matt Roberts, Aston Martin Aramco F1 Team

​An Evening With Matt Roberts Wednesday 3 June 2026, 17:30 to 20:30

​What happens when the tools of elite motorsport are turned on the fans in the grandstands?

​We're delighted to welcome Matt Roberts, Insight Business Consultant at Aston Martin F1, for an intimate fireside chat on one of the most interesting shifts happening in sport today: how data, insight and technology are being used to transform fan engagement.

​Drawing on a career spanning F1, Formula E and the wider motorsport world, Matt will share the practical lessons, the unexpected findings, and the thinking behind how some of the world's biggest sporting brands are getting closer to their audiences than ever before.

​He'll be in conversation with Caroline McGuckian, CEO of Meshh, a long standing partner whose technology has played a central role in the insight side of this story. Together they'll unpack real examples of how the right data, applied in the right way, is redefining the relationship between fans and the sport they love.

​Consider it a trailer for the full Meshh presentation landing at the end of June.

​What to expect

​A relaxed, conversational format. Real stories from inside the paddock. A clear view of where motorsport is heading. Plenty of time to network over drinks.

​Who should come

​Anyone working in sport, marketing, data, technology or live experience. Anyone curious about how the most innovative sporting organisations are thinking about their audiences. And anyone who just loves motorsport.

​Proudly sponsored by JMW. For you and your business.

​Spaces are limited. Secure yours below.