What 20 Years Inside Estée Lauder Taught Me
What 20 Years Inside Estée Lauder Taught Me — LIVE AMA
We’re sitting down with Robyn Katzman, former Director of Global eCommerce at Estée Lauder Companies, for a live AMA reflecting on what two decades inside one of the world’s most iconic beauty organizations taught her.
Across 20 years at Estée Lauder Companies, including over a decade driving double-digit online growth for Aveda (a brand under the group of The Estée Lauder Companies), Robyn worked closely on how beauty brands evolve, scale, and make decisions over time. Her experience spans global site rollouts, UX and conversion improvements, experimentation, SEO, CRM integration, and platform modernization across markets.
This AMA is not about frameworks or formulas. It is a candid conversation about what you learn by building, testing, and growing within a global beauty company, and how those lessons shape the way you think about digital commerce, teams, and long-term growth as we head into 2026.
If you are curious how large beauty brands really operate from the inside and what perspectives carry forward long after, this conversation will be worth joining.
👋 Meet the Guest
Robyn Katzman, the results-driven global eCommerce DTC leader and digital marketing executive with 10+ years of experience driving double-digit online growth for the hair care brand Aveda within Estee Lauder Companies. Proven track record in beauty e-commerce, leveraging SEO, CMS, UX/UI design, CRM integration, A/B testing, and data analytics to launch innovative campaigns and boost conversion rates. Expert in platform modernization, global site rollouts, and strategic campaign management with measurable ROI impact.
🎙️ About the Session
This is an AMA (Ask Me Anything) — your chance to learn directly from Robyn.
Hosted by Sonakshi Nathani, Co-Founder & CEO at Manifest AI, who will guide the conversation and surface live questions from the audience.
📅 Date: Tuesday, 27th January
⏰ Time: 12 PM EST
📍 Location: Zoom
✅ Submit your questions while registering!