Launching Circular Services That Build Communities with Louise and Madeleine from TOAST

​About the Event

​This session is part of La Positive Society, a community for people working on transparency, traceability, and circular business models inside fashion and luxury brands.

​A place for real talk, real support, and real connection.

​For this session, we are joined by Louise Green (Social Conscience Projects Manager at TOAST) and Madeleine Michell (Communications Manager at TOAST).

​Through initiatives like TOAST Circle, their team has been building repair, re-worn, and exchange programs designed not only to extend the life of products but to create meaningful engagement with customers.

​In this conversation, we will explore how these initiatives were developed, what it takes to run them operationally, and what other brands can learn from their experience.

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​What We’ll Explore

​In this conversation, we will discuss:

• ​How TOAST built and structured TOAST Circle

• ​What it takes operationally to run repair, exchange, and re-worn programs

• ​How brands can design circular programs that customers understand and engage with

• ​How this thinking connects to digital product passports beyond compliance

• ​Practical lessons for brands exploring circular services

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​Format

​30 min Conversation

​A moderated discussion with Louise and Madeleine.

​15 min Audience Q&A

​Bring your questions, challenges, and edge cases.

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​Who This Is For

​Members of La Positive Society and anyone working on traceability, materials, circularity, transparency, or impact inside fashion and consumer brands.

​👉 When you register, we’ll use your registration as an application to join La Positive Society and add you to the La Positive Society Substack so you can stay in the loop on future events and discussions.

​La Positive Society events are supported by Alu, Digital Product Passports consumers love to engage with.

​Note: This is not a traditional webinar. It is a live, safe, welcoming space to learn, ask honest questions, and connect with people who truly get it. The session will not be recorded.