How to Win Visibility in the Age of GEO & AI Discovery | NOVOS x Glara

​Search has changed, the customer hasn’t.

​Join our Delivery Director, Daniel Cartland, Wlad Peljuchno, Co-Founder & CCO at Glara, and Abhishek Prasad, SEO Manager at YuMOVE, as they explain why traditional SEO isn’t enough anymore and how to show up across long-tail, conversational and AI-driven discovery in this 1-hour session.

​You’ll learn:

​✅ Why customer personas are making a comeback and how to use them to predict real search behaviour

​✅ The shift from personas to situational search and what that means for discovery

​✅ How SEO is evolving into a brand-led channel, not just a performance lever

​✅ Turning customer insight into visibility across GEO, LLMs and long-tail search

​✅ How to align and scale onsite content and PLPs to match intent at every stage

​Who this is for:

​👉 Heads of eCommerce wanting to stay visible as AI and GEO reshape how customers discover brands

​👉 eCommerce leaders wanting to future-proof their strategy by moving beyond keyword-led SEO

​👉 Teams struggling to connect customer insight with onsite content and product page performance

​Register now to learn how to win visibility as GEO and AI discovery become an increasingly important part of your strategy.