How to run your GTM with Claude Code + Cargo
Everyone's playing with Claude Code for GTM. Prospecting, enriching, building lists, all from the terminal. It feels like a superpower.
Until it breaks at 2 am and no one knows why.
The best engineering teams learned this 20 years ago. You don't manage infrastructure. You build on it. AWS. Stripe. Auth0. The winners stopped touching plumbing and focused on the plays.
GTM is at that exact moment.
In this session, we'll show you what it looks like when Claude Code meets real GTM infrastructure. Not scripts duct-taped together, but actual systems: reliable pipelines, clean data, workflows that run without you babysitting them.
We'll cover:
Why "I'll just build it in Claude Code" is the new "I'll just spin up my own server."
How Cargo gives AI agents the primitives they've been missing: storage, orchestration, integrations, context
Live workflows: from prospecting to pipeline, running on infrastructure that doesn't silently break
The difference between teams managing tools and teams running systems