How to Turn Your Inbox Into a Predictable Sales Channel

​Most important revenue conversations start and stay in the inbox.

​Leads appear there. Deals move forward there. And a painful amount of revenue gets lost there too.

​In this live session, Anastasia Ivannikov, CEO of Folderly, and Vadim Rogovskiy, CEO and founder of EVE, will show how to treat your inbox as a real sales channel, not a side effect of it.

​We will talk about how to protect your pipeline at the deliverability level, so your emails actually reach the people you want to sell to. And will show how to spot revenue opportunities already sitting in your inbox, bring structure to active threads, and help teams stop losing deals simply because no one followed up.

​What we will cover

• ​Where revenue leaks in email
  From “sent” to “never delivered” to “forgotten in the inbox”
  

• ​Deliverability as a revenue lever, not a technical checkbox
  The key mistakes that send your emails to spam and promotions, and what to fix first
  

• ​When the inbox replaces the CRM
  Why small and mid sized teams close deals out of email, and what breaks when there is no structure
  

• ​Bringing order into an inbox that is full of deals
  How to identify money conversations, keep them moving, and avoid losing track of who needs what
  

​What you will walk away with

​You will leave this session with:

• ​A simple model for treating your inbox as a sales channel, not just a message log

• ​A short deliverability checklist to quickly spot red flags in your current setup

• ​A practical way to review your inbox and find ongoing or stalled conversations that are worth reviving

• ​An action plan to improve deliverability, bring structure to active threads, and reduce the number of deals that quietly die in email

​Who this is for

• ​Founders and revenue leaders who run sales from their inbox

• ​Sales and success teams that rely on email for most of their customer communication

• ​RevOps and marketing leaders who want more revenue from the leads they already generate

​Speakers

​Anastasia Ivannikov, CEO at Folderly

​Folderly - a platform that helps companies fix email deliverability, stay out of spam, and protect the revenue impact of their outbound and lifecycle emails.

​Vadim Rogovskiy, founder at EVE

​Founder EVE - an AI inbox revenue engine that turns your inbox into a self-updating sales funnel, surfacing missed leads and opportunities, and helping SMBs close more deals without changing how they work.