Alfa Romeo and Maserati: Taking the Wheel
Voiceroom and the Embassy of Italy are pleased to welcome Mr. Santo Ficili, CEO of Alfa Romeo and COO of Maserati, for a special speaker event at 6pm BST on Friday, November 14. Please complete the form above to apply for a seat at this event. Kindly note that, due to limited capacity, completion of the form does not guarantee a seat. Successful applicants will be notified via email with further details, including the specific venue where the event will be taking place.
🕡 WHEN: November 14, 6:30pm-8:30pm (doors open 6pm)
📍 WHERE: In person in London
👔 DRESS CODE: Business attire
For over a century, Alfa Romeo and Maserati have defined what it means to lead the way the world moves. While Alfa Romeo ignites instinct with its sporting heritage, Maserati commands attention through elegance and edge. Together, they represent a unique tension between raw power and refined luxury, grounded in Italian excellence. At the helm of these two storied automotive houses is Santo Ficili, a driving force with the rare ability to balance creativity with commerciality in an industry that demands both performance and purpose. With decades of experience at Stellantis and the broader automotive world, Santo brings momentum to tradition and charts a course where Italian heritage thrives at the crossroads between global ambition, electrification and cutting-edge design. Today, his missions are clear: to respond to emerging consumer expectations while strengthening Alfa Romeo’s status as a premium sports brand and to revitalise Maserati’s presence in the luxury segment through stronger positioning, pricing and dealer engagement.
Beyond business strategy and brand stewardship, Alfa Romeo and Maserati: Taking the Wheel will explore the mindset required to navigate change, accelerate innovation and steer legacy brands through a time of transformation without losing their individual identities. The event will begin with a 20-minute keynote address by Santo, which will then be followed by a 40-minute interview moderated by the Director of Voiceroom before ending with an audience Q&A. During this final Q&A segment, we kindly ask that you keep your questions concise, respectful and relevant to the discussion. Please be aware that, by attending this event, you may be captured in photography or film footage.
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